Xu Chen and Rong Zhang nisqap Dodoshine Marka Riqsichiy diseñon

Xu Chen and Rong Zhang nisqap Dodoshine Marka Riqsichiy diseñonqa Shuyu Kamay Atipanakuy T'aqapi 2021 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.

BurunsiShuyu· 2021

Dodoshine Marka Riqsichiy

Xu Chen and Rong Zhang rurasqa

Mañakuq: Dodoshine

Shuyu T'aqapi A' Design Award Burunsi Premiu Atipaq

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Taripasqa Premio Atipaq

#123740 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Dodoshine Marka Riqsichiy nisqamanta

Dodoshine nisqaqa huk kaqkunapaq (aparatokunapaq) marka riqsichiynin, ultravioleta sterilizasion teknolojiata servichikuq markapaq ruwasqa. Sutinqa chinakunapa costumbrenmanta rimarin, imakunata inti k'anchayman churaspa bacteriakunata wañuchiy, chaymi allin kawsayman hinallataq ultravioleta teknolojiaman tupan. Logotipoqa huk sinchi sans serif letra rikch'aypi ruwasqa, moda markakunapa serif detallekunatawan yapasqa. Kay tinkusqaqa markaman intichaw hinallataq huk pisi modaman rikch'akuq imagenta qun. Logotipoqa productokunapi hinallataq marketing willakuykunapi imprimikuyta atin, huch'uyllan kanan 34 chunka tawaniyuq millimetro hinaspa 10 millimetro.

Riqsichiy

A' Design Award Burunsi Premiu nisqamanta

Dodoshine Marka Riqsichiy A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Dodoshine Marka Riqsichiy sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Dodoshine Marka Riqsichiy mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Dodoshine is designed for an appliance brand that uses UV sterilization technology. The name draws on the Chinese habit of using sunlight to kill bacteria, that not only promotes a healthy lifestyle, but also cleverly combines with the uv technology. On the basis of the bold sans-serif font, the logo adds serif elements that fashion brands like. This design allows the brand to show a sunny and slightly fashionable image, helping the brand to accurately position itself in market segments.
Tupukuna & P'istuy: It can be print on the minimal size at 34mm x 10mm.
Etiquetakuna: logo, shine, logotype, typeface, font
Ruway Tecnología: It can be print on the product or marketing material.
Diseño Sasachakuy: The positioning of the brand is to bring a slightly fashionable on the basis of meeting the needs of the public. It is neither as fashionable as a fashion brand, nor as an ordinary technology brand. Therefore, accurately expressing the brand positioning through the logo is a major challenge for this design.
T'aqwiy: The designers have discovered the Chinese believe that regular exposure to sunlight can effectively kill bacteria on objects. They often expose their quilts and clothes to the sun. Therefore, the key to the success of the UV appliance brand is to smoothly migrate people's habits to the brand's products. The design of the brand should give people the feeling of sunshine and sterilization.
Kallpachay: Designers are inspired by two aspects. First of all, "shine" expresses the sunshine lifestyle and UV technology. The "do" added to the front is not only an action instruction, but it also means "more" in Chinese pronunciation. Second, designers found that famous fashion brands used exaggerated serifs on logos, which impressed people. Therefore, the designers carefully used some of these elements to make the brand image slightly fashionable.
Llamk'ay Pacha: The project started in April 2019 in Beijing and finished in March 2020 in Beijing.
Purichiy Puriy: People can see and read it. And then they can understand the meaning of the logo.
Huñu Runakuna: Creative Director: Xu Chen
Art Director: TianShu Liu
Consultant: Rong Zhang
Technical Head: ShuLong Li
Design Technology: Qian Hao
Designer: FangBo Wu
Designer: BeiBei Liu
Engineer: MingJie Zhang
Project Manager: Yan Liu