Fondazione Alinari Marka Riqsichiy by Frush Design

Fondazione Alinari Marka Riqsichiy by Frush Design is a highly esteemed winner of the very prestigious 2021 A' Design Award Qullqi Premiu in Shuyu Kamay Competition Category.

QullqiShuyu· 2021

Fondazione Alinari Marka Riqsichiy

by Frush Design

Client: Frush | Creative studio

A' Design Award Qullqi Premiu Winner in Shuyu Category

41,261

Verified Award Winner

Verify Award Status for #125706

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Fondazione Alinari Marka Riqsichiy

Fondazione Alinari nisqaqa huk marka riqsichiymi, Fondazione Alinari per la Fotografia nisqapaq wakichisqa, chay wasiqa Florencia llaqtapim kamarikurqan Alinari fotografía huñuykunata waqaychanapaq, kamachikunanpaq hinaspa mast'arinanpaq. Kay riqsichiyqa uchuy A qillqawan sayarichisqam, huk cámaraq lensninpa yuyaymanaynin, chaymi imaykunata unay archivumanta marcomanhina llamk'an. Uku qillqakuna hinaspa yana yuraq llimp'ikunam k'anchaytawan llanthutawan yuyarichin. Kay llamk'ayqa ñit'isqa imaykunapi, boletokunapi, catalogukunapi, mercancíakunapi hinaspa huk web tiyanapi churasqam.

The Recognition

About the A' Design Award Qullqi Premiu

Fondazione Alinari Marka Riqsichiy A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Fondazione Alinari Marka Riqsichiy ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Fondazione Alinari Marka Riqsichiy achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Brand Design and hole visual identity for "Fondazione Alinari per la Fotografia", the new body founded in Florence by the Tuscany Region for the conservation, management and promotion of the Alinari photographic collections. Its birth marks a new beginning in the long history of the archive (from 1852).
Dimensions & Packaging: Business cards, Folders, Envelopes, Notes, Posters, Entrance tickets, Catalogue, Badge, sanitizing gel, merchandising (such as: mugs, T-shirts, pins, shoppers). Than web site redesign and brand presentation Video
Tags: brand design, merchandising, print materials, visual identity
Production Technology: Brand design and visual identity and language.
Design Challenge: The main purpose of the foundation is to promote a widespread culture of photography, starting with the Alinari collections, while preserving their authentic historical and cultural value, their physical integrity, and guaranteeing the best conditions for increased awareness of and access to them. So the design had to reflect the long history behind and at the same time to stand out from the previous brand.
Research: The previous brand was a private subject. The new one is a public institution held by Tuscany Region which recognised the exceptional cultural value of the Alinari holdings and resolved to purchase them and began an operation of cultural policy and investment, which has saved this archive, one unique in the world for its size and value, from dispersal and dismemberment, while also guaranteeing its future use and accessibility.
Inspiration: The term photography comes from a Greek compound word, light and handwriting, literally "writing with light". Brand features are: Sculptural lettering, Black and white (light and shadow), Accent on "Alinari" word, Focus on the letter A (lowercase, as abstraction of the camera lens). The A is photo container to represent the huge and historical Alinari archive.
Project Duration: The project started in October 2020 in Florence (Italy) and it is still going on.
Operation Flow: It's a brand identity project to identificate a new public subject.
Patents: Copyrights belong to Giuditta Valentina Gentile, 2020-2021.
Team Members: Giuditta Valentina Gentile