City Ambassadors School Tipográfico Marca Identidad by Tanya Dunaeva is a highly esteemed winner of the very prestigious 2022 A' Design Award Qullqi Premiu in Shuyu Kamay Competition Category.
QullqiShuyu· 2022
City Ambassadors School Tipográfico Marca Identidad
Client: Tanya Dunaeva
A' Design Award Qullqi Premiu Winner in Shuyu Category
Verified Award Winner
Verify Award Status for #126443The Design
About City Ambassadors School Tipográfico Marca Identidad
Mawk'a ñankunapa sapa kuchunpi kusikuypaq willakuykuna pakasqa kachkanku, chaymanta mana atikuqchu llaqtata huk pisi riqsichiy símbolos nisqakunawan tupachinqa. Llaqtata yachakuspa, hamuq embajador musuqmanta tarinmi, yachakuq escuelapi primerta tarikun hinaqa. Identidadpa ruwayninpaqqa, tipográfico allichay akllakurqa, tipográfico eclecticismo kamachiyninwan: Mawk'a Nacional qillqa, cursiva qillqawan hinaspa vanguardia artistakunapa riqsisqa qillqankunawan chaqrusqa. Color esquemaqa lacónico-puka k'anchaq.
The Recognition
About the A' Design Award Qullqi Premiu
City Ambassadors School Tipográfico Marca Identidad A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. City Ambassadors School Tipográfico Marca Identidad ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. City Ambassadors School Tipográfico Marca Identidad achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For the construction of the identity, a typographic solution was chosen, based on the principle of typographic eclecticism: the Old Russian script, interspersed with the cursive script and recognizable fonts of the avant-garde artist Sergei Chekhov, form a bizarre alphabet, on which the entire identity system is built.
- Dimensions & Packaging
- Design can be fixed at any staff
- Tags
- Tanya Dunaeva, Typographics, Graphic Design, HSE Art and Design, Slavin
- Production Technology
- The design is mainly realized in Print ads like brochures, caps, bags pens and so on. It is easily scalable for different off-line and on-line media
- Design Challenge
- It was really difficult to find Moscow identity especially reflected in Fonts. Nevertheless, thanks to the appeared Idea the Project has been successfully finalized
- Research
- The background of the Project is a history of Moscow reflected in the Fonts. It was necessary to condut chronological study of Moscow to determine key past and present Fonts that associated with Moscow and Russia
- Inspiration
- Moscow has a huge potential for tourist interest. Moscow as a real capital is very diverse, interesting stories are hidden behind every turn of the old streets and it is impossible to associate Moscow with any one minimal set of recognizable symbols. While studying the city, the future ambassador discovers it anew, like a student discovers a primer at school. Creating an opportunity for Muscovites to gain the necessary expert skills to engage in travel design
- Project Duration
- The Project was accomplished during the Summer 2021 in Moscow
- Operation Flow
- Typographic solution for this case is rather flexible and scalable for diffreent Markeing means, wearables, print ads and so on
- Team Members
- Leonid Slavin - tutor
Dmitry Chernogayev - curator
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