Emotions Afichikuna by Rui Ma is a highly esteemed winner of the very prestigious 2022 A' Design Award Fierru Premiu in Shuyu Kamay Competition Category.

FierruShuyu· 2022

Emotions Afichikuna

by Rui Ma

Client: Rui Ma

A' Design Award Fierru Premiu Winner in Shuyu Category

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Verified Award Winner

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Colors

The Design

About Emotions Afichikuna

Imaynatataq rikukunman sentimiyntukuna rikuna pachapi? Kay afiche huñu Sentimiyntukuna sutiyuq rikuchin tawa imaymana sapaq sentimiyntukunata rikuna rikchaypi. Kay tawa sentimiyntukuna kanku: Kusikuy, Phiñakuy, Llakikuy, Manchakuy. Ruwaqqa kunan pacha rikuy simita llamk'arqa, chaymi mana sut'i siq'ikunata, k'anchariq llimp'ikunata, chaynallataq kuyuq qillqakunata churarqa sentimiyntukunawan uya rikchaykunawan tinkiyta rikuchinapaq. Kay ruway sistema ukhupiqa, sapa rikuy simi sapalla ruway hinam llank'an. Chaynallataqmi, tukuy afiche ruwaykunaqa huk sistema hinam llank'anku.

The Recognition

About the A' Design Award Fierru Premiu

Emotions Afichikuna A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Emotions Afichikuna sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Emotions Afichikuna yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Emotions is a series of posters that represent four different types of basic emotions - Joy, Anger, Sadness, and Fear. The posters also show the connection between emotions and facial expressions in visual form. The design was created in its own grid with abstract illustrations, vibrant colors, and dynamic typography. At the same time, each graphic, illustration, and typography also work as individual designs on its own.
Dimensions & Packaging: Each poster application was designed in its unique form depending on the dimension. At the same time, all the poster designs work as a system.
Tags: Graphic Design, Illustration, Posters, Visual Communication
Production Technology: The posters were created and designed with Adobe Illustrator and Photoshop.
Design Challenge: Emotions can be abstract and also representational at the same time. The challenge of the project was how to visualize emotions in playful and contemporary design/illustration styles. The research on the connection between facial expressions and emotions was also a challenge but an interesting subject.
Research: The research of this project was based on information about the subject from the internet.
Inspiration: I was reading a few psychology books recently and a question came to my mind: What would emotions look like in the visual world? So I did the research and created the posters with graphics and illustrations in English and Chinese.
Project Duration: 2021 Los Angeles
Operation Flow: This series of posters were designed for both digital and print applications. The posters can be viewed on screens, prints and OOH, etc.
Image Credits: English font: Raoul Audouin & Velvetyne Type