Fierru Shuyu · 2022
K-Chic Marka Rikch'ay
by Zi Huai Shen
- A' Design Award Fierru Premiu 2022 in Shuyu
- CLIENT: Central Kitchen
- Estimated Number of Design Views: 12,756
- Verification code D4DCA8802D · Verify this award
Colors
About K-Chic Marka Rikch'ay
K-Chic nisqaqa, mikhuna apachiy mirkaduta servichikuq, Corea llaqtapi ruwakuq kallpachasqa wallpa aycha negociopaq marka rikch'aymi kan. Kay unancha "K" qillqawan wallpa chaki saruynintawan tupachin, huk maskay purinapi yuyaymanaq. Qillqasqan Corea ñawpa willakuykunapa rikch'aynin hina kashan, hukta qapariq nisqata yuyarichin. Yanapaq siq'ikunaqa maqanakuy wiphalakunata, ñawpa mapa siq'ikunata, wallpa awqakunata churashan, Corea awqakuna purisqanku yuyayta rikuchinankupaq. Sumaq llimp'ikunaqa tagkunapi, q'ipichaykunapi (wraps) huk huk mikhuypa sabor kaqta rikuchin. Hatun ñawinchana siq'ikunaqa wallpa kallpachasqata huk mapa ukhupi churan, mikhuy munayta wallpananpaq.
About the A' Design Award Fierru Premiu
K-Chic Marka Rikch'ay A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. K-Chic Marka Rikch'ay sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta K-Chic Marka Rikch'ay yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.
Press Kit
- Unique Properties
- K-CHIC, the Korean Fried Chicken in Belgium, specializes in authentic Korean style Fried Chicken and focuses on the meal delivery market. Just move your fingers to get a delicious Korean Fried Chicken from K-CHIC. Moreover, the client regards the Korean style Fried Chicken as a young and vivid Korean boy in neat figure. During European racing season, K-CHIC will be a new choice for the male consumers to eat while watching ball games.
- Dimensions & Packaging
- Main image 3600px x 3600px. Optional images 1800px x 1800px
- Tags
- Packaging Design, Brand Identity, Brand Design
- Production Technology
- Tag, Wrap
- Design Challenge
- The main visual uses a map expression technique to integrate the fried chicken into the picture to enhance the appetite and arouse the desire for consumption. The stickers are designed with the concept of military emblems combined with the tastes, with the rich colors, so that food and packaging materials can enhance the appetite.
- Research
- The identification mark uses K combined with the footprint of the chicken to symbolize the meaning of expedition. The font part uses the font style of Korean retro advertisements, which is designed to imitate the Korean text, and has the visual image of the shouting slogan, which expresses the image of the warrior's righteous ardor. The auxiliary graphics use Korean warrior expedition ideas, and are designed with the elements such as the battle flags, ancient maps, and chicken warriors, bringing in the different flavors, making the brand's main axis more complete, reflecting the richness of flavors, and conveying the spirit of authentic Korean flavors.
- Inspiration
- Zi Huai Shen proposed the concept of the Korean warrior expedition after an internal discussion. The designer utilizes the element of warrior to symbolize the delicious fried chicken to be healthy and tender chicken. The zesty Korean Fried Chicken conquers the taste buds of consumers from the imagination of a Korean expedition to Europe.
- Project Duration
- The project started in Nov 2019 in Taiwan and finished in Mar 2020 in Taiwan.
- Image Credits
- Designer Zi Huai Shen, Photographer Zi Huai Shen, 2020
