Qullqi Qillqasqa · 2022
87MM Brand Story Liwru ruway
by Sunghoon Kim
- A' Design Award Qullqi Premiu 2022 in Qillqasqa
- CLIENT: 87mm
- Estimated Number of Design Views: 575,120
- Verification code 631222CBE7 · Verify this award
Colors
About 87MM Brand Story Liwru ruway
87MM nisqaqa Koreapi rikuchiq moda marka, yuyaywan hamut'aywan sapa punchaw kawsayta kamarin. 2011 watamanta qallarisqanmanta, 'Moment by Moment, We Say No Concept But Good Sense' sutiyuq liwruqa, chunka watayuq markapa willakuyninta 87MM munakuq runakunaman qawarichin. Kayqa iskay qallariqkunapa willakuyninkuwan chaymanta 87MM markapa willakuynintawan, aswan qayllamanta rimanakuyta kamachin wayna koreano runakunawan, paykunaqa 87MM-ta munaywan munakunku kusikusqataq kanku.
About the A' Design Award Qullqi Premiu
87MM Brand Story Liwru ruway A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. 87MM Brand Story Liwru ruway ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. 87MM Brand Story Liwru ruway achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.
Press Kit
- Unique Properties
- He designed the brand book of 87MM, a Korean fashion brand. 87MM is a representative fashion brand in Korea that creates a culture in everyday life through sense and wit. You can see the story of 87MM over the past decade through the brand book which contains the record of the 10th anniversary since its launch in 2011.
- Dimensions & Packaging
- Hardcover book, 190 mm × 280 mm × 33 mm, 400 page. The cover is debossing and hot foil stamping (gloss black), the Spine is hot foil stamping (gloss black), Coating silkscreen on the paper.
- Tags
- 87MM, brand book, book, design, editorial, graphic, typography
- Production Technology
- The cover design was designed to express the accumulation of stories for 10 years by printing thick boards and 87MM main colors on paper and was made using debossing and matte inkstones on the front and back of the cover. It is divided into three parts in total, and we used four types of paper to express the image well according to the characteristics of each part. Part 1-1 is made to have a different texture than other parts by coating with a silkscreen.
- Design Challenge
- In organizing and classifying vast amounts of data over the past decade, data had to be classified and selected so that it could be an interesting record that suits the character of a fashion brand and expresses the brand well, not just a record of 10 years. And the newly designed font had to harmonize with the story expressed in writing. The selection of paper to express these materials well was also an important task.
- Research
- According to the nature of the fashion brand, he wanted to classify the story of the past decade into three parts. Since the characteristics of each part are clearly distinguished, it was judged that using paper in four types could convey the story of 87MM more accurately. Through the form, proportion, and texture of the book, I wanted to convey that it is a book made by a brand's philosophy and fashion brand.
- Inspiration
- While interviewing the two founders of 87MM, who were fashion models, He learned the story of how they made clothes. He wanted to convey the story of their 10 years of making clothes in a book. He came to think about how to express their favorite colors, graphics, and various elements in the book. Inspired by the numbers 8 and 7, He designed fonts, and He designed books using these fonts.
- Project Duration
- The project began in Seoul, Korea, in March 2021 and ended in January 2022. Books have been on sale in Korea since January 2022.
- Operation Flow
- Through the brand book, he designed to tell the public who likes 87MM, Korea's leading fashion brand, the story of the 10 years since its establishment in 2011. This book will serve to communicate more closely with the young Korean public who likes 87MM and is enthusiastic about it through the story of the brand and the story of the two founders as well as the brand philosophy of 87MM.
- Image Credits
- 87MM
