SP Saffron Grotesk Letra Rikuchiy by Paul Robb and Moira Bartoloni is a highly esteemed winner of the very prestigious 2022 A' Design Award Qullqi Premiu in Shuyu Kamay Competition Category.
QullqiShuyu· 2022
SP Saffron Grotesk Letra Rikuchiy
by Paul Robb and Moira Bartoloni
Client: S6 Foundry
A' Design Award Qullqi Premiu Winner in Shuyu Category
- 37,632
- Verified Award Winner
- Verify Award Status for #135663
The Design
About SP Saffron Grotesk Letra Rikuchiy
Saffron nisqaqa huk sumaq kunan pacha neo-grotesco sans-serif qillqana, sinchi estilo geometrico contrasteyuq, Suizamanta modernismop sumaq yachayninta qillqana kamachisninwan. Kay sapaq kinray kichasqa sayayninqa rurasqa karqan allin qhaway tantanakuyta qunanpaq markaypaq willakunapaqpas. Kay chiqap muphay qillqanaqa rikuchin huk tikraq kunan pacha sumaq yachayta. Rikuchiyqa t'aqasqa kachkan rakinakunaman, argolla watana afichekunawan paquete ukhupi.
The Recognition
About the A' Design Award Qullqi Premiu
SP Saffron Grotesk Letra Rikuchiy A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. SP Saffron Grotesk Letra Rikuchiy ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. SP Saffron Grotesk Letra Rikuchiy achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Saffron is an elegant contemporary neo-grotesque sans-serif typeface with strong stylistic geometric contrasts, drawing on the aesthetics and the typographic standards of Swiss modernism. The distinctive wide-open stance was designed to give the right visual consistency for branding and communications. This authentic and original typeface represents the shifting contemporary aesthetics. The specimen is divided into sections, with ringbinded posters inside the pack.
- Dimensions & Packaging
- Binder 230 x 320 x 80
- Tags
- Font design, Branding, Identity, Type design
- Production Technology
- The binder is printed in 8 colors using various stock papers
- Design Challenge
- The challenge was to create a new set of forms and aesthetics for a san serif font, using the elegance of a serif and transforming it into a gothic sans.
- Research
- The research was carried out in a museum of printing with the hot metal systems of linotype and monotype as a base to discover the best idea for the legality, spacing, and counter size.
- Inspiration
- Inspiration for the design of the font was gained from swiss modernist typefaces from 1960 to present aesthetics. The design and form of the folder was inspired by the idea of a reference binder and a manual of usage and to give the idea of a modern digital typeface presented in a retro feel.
- Project Duration
- Font was designed from August 2021 and was finished in December 2021
- Patents
- Paul Henry Robb
- Team Members
- Paul Robb
Moira Bartoloni - Image Credits
- Paul Henry Robb
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