Fengnan Lin nisqap Free Marka Rikuchiy diseñon

Fengnan Lin nisqap Free Marka Rikuchiy diseñonqa Shuyu Kamay Atipanakuy T'aqapi 2022 A' Design Award Fierru Premiu nisqap ancha chaniyuq atipaqninmi.

FierruShuyu· 2022

Free Marka Rikuchiy

Fengnan Lin rurasqa

Mañakuq: Free

Shuyu T'aqapi A' Design Award Fierru Premiu Atipaq

11,258

Taripasqa Premio Atipaq

#135862 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Free Marka Rikuchiy nisqamanta

"Free" nisqaqa huk sanitario napkin markapaq ruwasqa marka rikuchiynin. Logotipoqa musuqyachisqa, F qillqa pisita wichaymanta rikurin, chaymi wayna sunquyuq hinaspa suyakuyniyuq kasqanta rikuchin. Iskay "e" qillqakunaqa huk sapallan pinsil purisqawan ruwasqa kanku, hinaspa hukllawasqa kanku. Kay hukllawasqa iskaykunaqa logomanta hurqusqa kan, hinaspa yanapaq rikchaynin hina servin, business tarjetakunapi, badgekunapi, documento wayaqakunapi, express cajakunapi hinaspa lienzo wayaqakunapi churasqa. Kay kuyuq linyaqa qispiyta hinaspa kikin rikuchikuyta rikuchin. Huk visual especificación sistemaqa marka rikuchiyta kikillanpi hinaspa mirayta atiq hina waqaychan, online hinaspa offline canalkunapi.

Riqsichiy

A' Design Award Fierru Premiu nisqamanta

Free Marka Rikuchiy A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Free Marka Rikuchiy sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Free Marka Rikuchiy yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: The letter "F" rises slightly, reflecting a young and optimistic attitude. The continuous brush design of the two "e" letters are cleverly linked together which has also become the super symbol of Free, and used to create specifications such as the Icon system, that makes the brand more unified and more extensible, and also makes Free's brand vision stand out from the competition.
Tupukuna & P'istuy: Business card 54mmx90mm
Badge 54mmx85mm
Document bag 280mmx180mm
Canvas bag 580mmx390mm
Etiquetakuna: Brand visual upgrade, Sanitary napkins, GEN Z,
Ruway Tecnología: Extract "ee" from the logo as an auxiliary graphic and apply it to many work scenarios, such as business cards, express boxes, badges, document bags, messenger bags, canvas bags, etc. The process involves four-color printing and baking paint process.
Diseño Sasachakuy: Through the brand visual upgrade, an old brand of daily necessities is reshaped into a trendy brand of sanitary napkins with a young attitude, conveying freedom and a brand-new attitude image to consumers.
T'aqwiy: We found that for more than 10 years, Free has been "taking the first sanitary napkin for girls" as its brand positioning. The brand image is gradually aging, making it difficult for the brand to continue to gain the recognition of the "youngest" consumer group.
Kallpachay: For more than 10 years, Free's brand position-"taking the first sanitary napkin for girls" cannot meet the change of aesthetic trends, the images is gradually aging, making it difficult to continue to gain the recognition of the "youngest" consumer group.
We took on the core of the brand and reshaped it into a youthful attitude brand by upgrading the logo font and a new visual specification system.
The new system makes the visual and concept consistent and extensible and is flexible to be used in online and offline channels.
Llamk'ay Pacha: Guangzhou,Guangdong Province,China,July 6,2021
Purichiy Puriy: The "ee" is extracted from the original Logo, which reflects the modern women's feeling of unrestrained, the pursuit of freedom and self-expression through the dynamic line performance.
Huñu Runakuna: Fengnan Lin
Yingqiang Zhang
Xiaofang Teng