Coach the Coaches Futbolpa Pukllaq Yachachiq Qillqasqan by Natasha Mozz

Coach the Coaches Futbolpa Pukllaq Yachachiq Qillqasqan by Natasha Mozz is a highly esteemed winner of the very prestigious 2022 A' Design Award Burunsi Premiu in Qillqasqa Kamay Competition Category.

BurunsiQillqasqa· 2022

Coach the Coaches Futbolpa Pukllaq Yachachiq Qillqasqan

by Natasha Mozz

Client: Adidas

A' Design Award Burunsi Premiu Winner in Qillqasqa Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Coach the Coaches Futbolpa Pukllaq Yachachiq Qillqasqan

"Coach the Coaches" nisqaqa huk pukllaq yachachiq qillqasqanmi, futbol yachachiy programapaq, 10 watamanta 14 watakama pukllaqkunapaq ruwasqa. Kay qillqasqaqa futbol yachachiqkunapaqmi allichasqa karqan, ichaqa programaqa sapa punchaw llamk'aypi churakunanpaq. Achka qillqayuq qallariy willakuykunaqa, sut'i kamachiykunaman tikrachisqa karqan, aswanpas infográficos nisqawan ruwasqa. Huk sinchi llimp'ikunaqa yanapan sapa t'aqakunapi purinapaq, hinaspa sapa qillqasqapa kinraynin plakapa suni kaynin, huk uranchakunata (subcategoría) rikuchin. Futbol pampapa qhawariynin (grid) hinaspa yachachiy kamachiykunapas, kay rikuchiy allín (estilo visual) sayarichinanmanmi.

The Recognition

About the A' Design Award Burunsi Premiu

Coach the Coaches Futbolpa Pukllaq Yachachiq Qillqasqan A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Coach the Coaches Futbolpa Pukllaq Yachachiq Qillqasqan sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Coach the Coaches Futbolpa Pukllaq Yachachiq Qillqasqan mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The guidebook for the training program developed for 10-14 years old footballers. It was created for football trainers so they could implement the training program in their everyday work. The main goal was to transform initial raw text-heavy materials into clear instructions and make navigation through different parts of the book as easy as possible. The solution was to use infographics instead of text and create visual focus on the book structure.
Inspiration: The complex structure of the book defined its design. The content was organized into similar blocks of information differ by data and composed on pages like a lego game. Every visual tool was used to help work with the book during the training session: the bold color palette helps to navigate through the sections, the length of the plate on the side of each page indicates the subcategory, etc. The football field grid along with technical instructions serves as underlying base for visual style.
Project Duration: The project started in January 2016 and the result was presented at the press conference dedicated to the launch of the "Coach the Coaches" program inOctober 2016

Read the Press Release