Qullqi Llika · 2022
Middle of Nowhere Willakuna: Website Pantasqa Panka
by Yijia Xie
- A' Design Award Qullqi Premiu 2022 in Llika
- CLIENT: IBM Research
- Estimated Number of Design Views: 61,340
- Verification code C0E6DFE925 · Verify this award
Colors
About Middle of Nowhere Willakuna: Website Pantasqa Panka
Middle of Nowhere nisqaqa huk 404 pantasqa pankam, huk research huñupa website nisqanpaq ruwasqa. Huk 404 panka rikhurin mañakusqa webpage mana kaptin, kay ruwaymi chay pachata huk kaqllasqa cheqaskunaman ripuyman tikran. Rikuchisqa cheqaskunaqa huk generative adversarial network nisqawan ruwasqam, huk machine learning modelo, waranqa waranqa cheqaq cheqaskunapa fotonkunawan kay pacha muyuriymanta yachachisqa. Rurusqankunaqa mana maypipas kaq cheqaskunam. Panka huk responsive website hina hatarichisqa, munaymi online chinkasqa kaymanta thak kaynintawan sunquchakuyninta ruway.
About the A' Design Award Qullqi Premiu
Middle of Nowhere Willakuna: Website Pantasqa Panka A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Middle of Nowhere Willakuna: Website Pantasqa Panka ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Middle of Nowhere Willakuna: Website Pantasqa Panka achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.
Press Kit
- Unique Properties
- This 404-page design comes from the idea of "The middle of nowhere." "404" means that the webpage doesn't exist, so this project creates an environment that makes users feel lost around the internet data and enjoy the virtual landscapes. By training a machine learning model that combines thousands of images, Yijia creates unique and beautiful places that don't exist in the whole world or even in the universe. They are just the landscapes generated by Artificial Intelligence.
- Dimensions & Packaging
- Responsive website construction
- Tags
- Machine Learning, Artificial intelligence, Website design, GAN
- Production Technology
- Generative adversarial network/Machine learning/UI Design
- Design Challenge
- It's difficult to collect all the appropriate databases and train the machine learning model. I tested many times and learned the new technology&knowledge during the model training to get unique and beautiful results.
- Research
- Our goal is to create an unprecedented 404 page connecting to IBM Research's brand identity and focus areas. I came up with different sketch directions, including typography&illustration style, and an interactive website. We finally decided on the concept of "Middle of nowhere" by using artificial intelligence technology. We hope to relay "Welcome to the future" to people through this 404 page.
- Inspiration
- As a top leader in the AI industry, IBM Research is relentlessly curious about all the ways that computing can change the world. Today's AI is narrow. Applying trained models to new challenges requires an immense amount of new data training and time. People need AI that combines different forms of knowledge, unpacks causal relationships, and learns new things on its own. This 404 page explores a new possibility combining machine learning and design practice to increase the brand awareness of IBM research.
- Project Duration
- 2021.11-2022.02 New York
- Operation Flow
- These images/videos of nonexistent landscapes were created using a generative adversarial network. It’s a type of machine learning model that can create novel content after being shown many original pieces of content. In this case, we showed our GAN thousands of images of landscapes from around the globe, and it generated these rather other-worldly images by combining aspects of everything it’s been shown.
- Image Credits
- IBM Research/Yijia Xie
