Jing Yin Li Marka Kikinchana Diseño by Sxdesign is a highly esteemed winner of the very prestigious 2022 A' Design Award Burunsi Premiu in Shuyu Kamay Competition Category.
BurunsiShuyu· 2022
Jing Yin Li Marka Kikinchana Diseño
by Sxdesign
Client: Jing Yin Li
A' Design Award Burunsi Premiu Winner in Shuyu Category
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- Verified Award Winner
- Verify Award Status for #137545
The Design
About Jing Yin Li Marka Kikinchana Diseño
Jing Yin Li nisqaqa huk marka kikinchanam, china suyu qhatupi p'acha ch'uyanchana hinaspa allichana markapaq ruwasqa. Logotipoqa ruwasqa askha kikin figurakunawan, kwadradokunawan hinaspa tawa chunka muyu k'itikunawan, tawa laruman churasqa. Kimsa laruqa J, Y, L qillqakunata ruwan, markaq sutinmanta ñawpa qillqakuna. Figurakunaqa allin cheqanchasqa hinaspa kikinchasqa churasqa, chaywan sut'inchan hunt'a atiyta hinaspa sinchi kayta. Markaq llimp'inqa puka hinaspa kulli llimp'iwan tupasqa kachkan, chaymi rikuchin ñawpa pacha china cerámica hinaspa puka sandalo mesa kitikunata. Logotipoqa ñawinchay atikunmi asllamanta 6 milímetro 12 milímetrowan.
The Recognition
About the A' Design Award Burunsi Premiu
Jing Yin Li Marka Kikinchana Diseño A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Jing Yin Li Marka Kikinchana Diseño sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Jing Yin Li Marka Kikinchana Diseño mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This design is divided into four rows. Three of them are combined with a square and a quarter of a circle, and the first row represents letter J and last one represents letter L. The second row contains two quarters, which forms a Y together with the third row. Those three letters happens to be abbreviations of brand name Jing Yin Li. Meanwhile, squares and circles are lined to be steady and symmetric, in order to show reliability and firmness.
- Dimensions & Packaging
- Minimum size of logo: 6mmx12mm
- Tags
- Brand Design, Logo, Branding, Visual Identity, Pure, Cleaning
- Production Technology
- Developed graphically in 1:2 ratio, four rows each is also in 1:2 ratio. The gap between each row is also design to 0.5mm when the height of logo becomes to 6mm. For this, logo takes most space inside and forms a strong and abstract shape and still can be used to print and injection molding.
- Design Challenge
- 1.balance between conveying certain information and visual identifiability
2.balance between visual identifiability and apply to big and small product in the future - Research
- Brand color is originated from traditional Chinese precious porcelain and red sandalwood furniture. It is balanced between red and purple. In Chinese culture, it is linked with some sense of luxury but not too much.
- Inspiration
- For the visual identity of a new clothes cleaning and care brand at Chinese market, focused on providing healthy and slightly luxury lifestyle, comes to a name Jing Yin Li, which means pure gravitation or the power to the cleanness in English. As a new brand, its logo need to be eye-catching, along with sense of reliability and firmness. Designer tried to establish the whole graphic with simple geometric shapes like circles and squares, in order to make it easy for consumers to recognize and to remember. Those shapes also form three particular letters, which refers to the abbreviation of brand name Jing Yin Li.
- Project Duration
- July to November, 2021, at Beijing, Shenzhen
- Operation Flow
- Logo is basically abstract and consists of basic shapes, which makes logo easily recognized and remembered. It would be kind of interesting when viewers suddenly realize it looks like Jing Yin Li.
- Patents
- Sxdesign
- Team Members
- Fangbo Wu
Beibei Liu
Tianshu Liu
Haining Jiang
Xu Chen
Rong Zhang - Image Credits
- Sxdesign
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