Now Kunan Punllap Kachariynin Uyachaynin by Yijia Xie

Now Kunan Punllap Kachariynin Uyachaynin by Yijia Xie is a highly esteemed winner of the very prestigious 2022 A' Design Award Fierru Premiu in Shuyu Kamay Competition Category.

FierruShuyu· 2022

Now Kunan Punllap Kachariynin Uyachaynin

by Yijia Xie

Client: Yijia Xie

A' Design Award Fierru Premiu Winner in Shuyu Category

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Verified Award Winner

Verify Award Status for #137644

View at A' Design Award Press Release Award Badge

Colors

The Design

About Now Kunan Punllap Kachariynin Uyachaynin

Qillqa: Kunan nisqaqa huk takiq runapaq rurasqa album diseñum, sujta takinkuna mosqoykunamanta, wiñaymanta hinaspa munakuymanta willakuqkuna. Sapa taki sutimanta huk sumaq chinasqa qillqa hurqusqa kachkan, Kaywan hina: Universo, Para, Creer, Ñawikuna, Killa hinaspa Ch'aska. Kay qillqakuna digital collagewan hinaspa generativo codigowan tinkuchisqa kachkan. Akllasqa rakikunaqa huk computadora programaman churasqa kachkan, chaymi waranqa waranqa sapa kaqlla graficokunata rurachin, chayrayku sapa envoltura mask'a kikinlla kaqlla mana kanchu. Kuchuchasqa forman 4.25 pulgada hinaspa 4.25 pulgada tupun. Kay proyectoqa sujta portada diseñokunata, huk letra takina qillqata hinaspa album envolturata tarichin.

The Recognition

About the A' Design Award Fierru Premiu

Now Kunan Punllap Kachariynin Uyachaynin A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Now Kunan Punllap Kachariynin Uyachaynin sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Now Kunan Punllap Kachariynin Uyachaynin yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This album explores the musician's self-awareness, beliefs, truth, and choice. Six songs in the album respectively tell six stories of him about dreams, growth, and love. I explored integrating Chinese characters with modern design in the album design while taking the most meaningful Chinese character in each song title, like Universe, Rain, Believe, Eyes, Moon, Star. Then I experimentally discovered a new creative form merging Chinese characters, collage, and generative coding.
Dimensions & Packaging: Width: 4.25in X Height: 4.25in
Tags: Album Design, Graphic Design, Typography, Generative Coding, Print Design
Production Technology: Print Design / Digital Collage / package design / generative coding
Design Challenge: One of the most challenging parts is combining each Chinese character with the graphics and images to tell a better story.
Research: This album design is trying to explore a new possibility between Chinese characters, typography, graphics, collages, and Computing. I experimentally combine the traditional design practice with the new technology "generative coding" to create the whole album packaging, including six EP cover designs, lyrics book designs, and album package designs.
Inspiration: Growing up in China, I deeply love China's extensive and profound culture. By practicing calligraphy, I understand Chinese characters are not just a carrier of information but also a beautiful art per se. There are thousands of forms of Chinese characters, and each of them is infused with history. As a designer, I'm eager to discover more possibilities for the future of Chinese character design.
Project Duration: September 2021 - January 2022
Operation Flow: I inserted the elements separately into computer programming and generated thousands of different new graphics. The generative collages were used on the packaging design for the new album. So everyone receives a unique packaging wrap. Then I fused Yuli's music with these moving collages. I love experimenting with random collisions and producing mint and exciting things. Mixing traditional elements and modern technology delivers surprising outcomes and also brings balance between randomness and order.
Team Members: Designer: Yijia Xie