Miepu Diary Kaq Ruway: Runa Rikch'ay Sut'inchay by Guangzhou Kemei Commodity Co., Ltd.

Miepu Diary Kaq Ruway: Runa Rikch'ay Sut'inchay by Guangzhou Kemei Commodity Co., Ltd. is a highly esteemed winner of the very prestigious 2022 A' Design Award Fierru Premiu in Shuyu Kamay Competition Category.

FierruShuyu· 2022

Miepu Diary Kaq Ruway: Runa Rikch'ay Sut'inchay

by Guangzhou Kemei Commodity Co., Ltd.

Client: Guangzhou Kemei Commodity Co., Ltd.

A' Design Award Fierru Premiu Winner in Shuyu Category

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Verified Award Winner

Verify Award Status for #137762

View at A' Design Award Press Release Award Badge

Colors

The Design

About Miepu Diary Kaq Ruway: Runa Rikch'ay Sut'inchay

Qillqasqa Rimay: Miepu Diary nisqaqa huk kikin runa rikch'aykunam, kunan pacha moda kawsayta ñawpa wawakunapaq willakuykunawan tinkuchin. Ñawpaq runan Duoduo sutiyuq, huk sinchi hina suertiyuq añas sipas, huk wira michiwan kuska rikhurin. Tawa allin riqsisqa pachamama kawsaykunata willakuykunata musuqmanta willakun tawa temayuq sut'inchaykunapi, makillanwan kunan pacha estilopi siq'isqa. Kay sut'inchaykunaqa churay atikun karteles nisqapi, p'achapi, chaymanta huk yupa antakunapipas. Munayninqa ruwayta huk munayllawan modayuq runa rikch'ayta, willakuykunata kunan pacha modawan tinkuchispa.

The Recognition

About the A' Design Award Fierru Premiu

Miepu Diary Kaq Ruway: Runa Rikch'ay Sut'inchay A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Miepu Diary Kaq Ruway: Runa Rikch'ay Sut'inchay sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Miepu Diary Kaq Ruway: Runa Rikch'ay Sut'inchay yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Miepu Diary is an illustration art work that combines modern trend culture and classic children's stories. With the fairy tale style, the designer combines a brave, cute, lucky, foodie rabbit girl with a chubby poop-poop cat, creating a lovely and charming cartoon image.
Tags: Hand drawing, illustration, fairy tales, and fashion trends.
Design Challenge: In the design process, the biggest problem faced by this work is the choice between "the same" and "the different" designs with different themes. As the modern society generally tends to be concise in the commercial aesthetics design, how to choose between conciseness of pictures, IP characterization, recognition and difference of themes has become a great challenge that the design team has to face in design.
Research: Besides being cute and docile in the eyes of human, rabbit is one of the animals most frequently appearing in fairy tales all over the world. Secondly, in recent years, due to a sensational domestic animation comparing rabbit to Chinese, the element rabbit often carries the metaphor of Chinese/Chinese-made in the network, which coincides with the positioning of the brand.
Inspiration: The Diary is to bring you a more interesting, cute and fashionable personalized IP through the integration of fairy tales and trend culture.
Operation Flow: Based on "Duoduo", the protagonist of this diary, the design team integrates four world-famous fairy tales and draw 4 different theme designs with modern painting, which can be flexibly applied to various posters, clothing and related products.

Read the Press Release