Unless Agency Web Sitio by Fanny De Bray

Unless Agency Web Sitio by Fanny De Bray is a highly esteemed winner of the very prestigious 2022 A' Design Award Fierru Premiu in Llika Kamay Competition Category.

FierruLlika· 2022

Unless Agency Web Sitio

by Fanny De Bray

Client: Unless agency

A' Design Award Fierru Premiu Winner in Llika Category

15,106

Verified Award Winner

Verify Award Status for #138097

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Unless Agency Web Sitio

Unless Agency nisqaqa huk web sitiomi, mast'arisqa marka identidadpaq ruwasqa, huk yanapaq hinaspa rimanakuy agenciapaq. Kay web sitioqa ruwakurqan qhatu (merkado) tijrasqa análisis qhipaman, competidor kaqkunapa sayarisqanmanta ima, sector ruraykunamanta ima, chaymi apamurqan marka plataformata, kay chaymi key mensajekunata kamachin. Marka monogramapa siq'inmanqa muyu geometrico rikch'aykunata siq'inapaq apaykachasqa, textukunata hinaspa fotografiakunata churayta yanapakun, hinaspapas key puntukunata rikuchiq íconokunata ruwan. Llimp'ikuna hinaspa imaykuna kawsaymanta, hinaspa qhapaq kawsaymanta ima yuyaymanasqam, agenciapa balorninkunata hinaspa cheqaq ruwaymanta llankayninta rikuchispa.

The Recognition

About the A' Design Award Fierru Premiu

Unless Agency Web Sitio A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Unless Agency Web Sitio sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Unless Agency Web Sitio yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: After carrying out market analysis to learn more about market trends, competitors’ positioning and best practices within the sector, the agency developed a brand platform to structure the key messages to be conveyed. Made For You worked with CJ Agency to come up with a more meaningful name and to create a logo, a brochure and a website.
Dimensions & Packaging: Inspired by the world of publishing, the agency’s brochure goes beyond its history and expertise to highlight the agency’s unique point of view, vision, deeply held beliefs, approach and methods.

The brochure begins with a brand manifesto, written in the style of an editorial, and a data-driven report, inspired by press style guidelines.
Simple but effective diagrams are designed to facilitate reading and maximise the impact of the messages shared.
Tags: (communication material) (web design) (digital design)
Production Technology: After several stages of collaborative work to find a meaningful name and messages to convey, the name Unless Agency was chosen:
unless it’s possible to do otherwise
unless we manage to reconcile purpose & growth
unless we can move forward together, differently

It conveys the agency’s core values: boldness and optimism. It echoes the idea that everything is possible with the right means and methods to do things properly and precisely.
Inspiration: The outline of the brand’s monogram is used to draw other circular geometric shapes which structure texts and photos within communication materials and to create icons with which to illustrate key points.

The colours and photographs are inspired by nature, reflecting the agency’s values and ambitions. But they are also inspired by the on-trend yet timeless world of luxury and convey the agency’s unique identity and distinctive approach (particularly in terms of its high standards and focus on precision).
Team Members: Amandine Lantelme
Anna Cesa
Fanny de Bray.