BTY Brand Identity Logotipo y Ruraykunapaq Yachachiykuna by Etude Digital is a highly esteemed winner of the very prestigious 2022 A' Design Award Burunsi Premiu in Shuyu Kamay Competition Category.

BurunsiShuyu· 2022

BTY Brand Identity Logotipo y Ruraykunapaq Yachachiykuna

by Etude Digital

Client: BTY Group

A' Design Award Burunsi Premiu Winner in Shuyu Category

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Verified Award Winner

Verify Award Status for #138763

Kunan Tariy Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About BTY Brand Identity Logotipo y Ruraykunapaq Yachachiykuna

BTY Brand Identity nisqaqa huk logotipo hinaspa ruraykunapaq programam, BTY Group nisqapaq ruwasqa. Logomark nisqaqa huk gennaker vela nisqa kicharisqa kaq unaypi, imasminpas manaraq yuyaykunawan hinaspa yupaykunawan qhawarisqa. Kay diseñoqa gennaker velaq sailboat racing nisqapi mosoqyachiyninta rikuchin. Kay marka suyay huk kawsaymanta rimarin, maypichus runakuna teknologiata pusanku. Aswan 300 lapicero siq'ikuna qallariran, chaymantam digital medio nisqapi allinchasqa karan, chaskisqa geometría nisqaman chayanankama. Yana (black) llimp'i ñawpaq kaq, kusisqa llimp'ikunawan yanapasqa. Yana-yuraq (black and white) ruray askha imakunapi facil-lla kutichinapaq atiyta qun.

The Recognition

About the A' Design Award Burunsi Premiu

BTY Brand Identity Logotipo y Ruraykunapaq Yachachiykuna A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. BTY Brand Identity Logotipo y Ruraykunapaq Yachachiykuna sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. BTY Brand Identity Logotipo y Ruraykunapaq Yachachiykuna mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.

This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around.
Dimensions & Packaging: A brand identity built using black as the main colour, supported by bright, vivid colours that stand out in an industry full of muted colours
Tags: logo, brand identity, logomark, symbol, graphics, layout
Production Technology: Over 300 sketches done in pencil first. Further refinement in electronic media until desired geometry was achieved.
Design Challenge: We had a clear vision that we needed the brand identity to represent that perfect marriage between technology and the people leading it. We knew the sail racing world was the greatest source of inspiration as radical changes have taken place in sail design.
Research: In growing cities worldwide, BTY’s award-winning independent professional services push the built environment forward through viable projects that provide the foundation for thriving and sustainable communities by focusing on:

The Future. With the exponential revolution that computing power and artificial intelligence are bringing to our lives, we need to ensure that all decisions shaping the communities of the future are rooted in:

Real Intelligence. BTY takes a stand against artificial intelligence by understanding that it is a tool and not the end game. The critical decisions shaping humanity’s future will have to come from:

Human Capital. BTY believes in people that act locally yet think globally. People that are hungry to make the world a better place and have the drive and intelligence to do so. BTY believes that its role in shaping the communities of the future is to serve as a:

Catalyst. BTY understands its purpose to be an agent of progress and innovation by providing real intelligence to transform the built environment for people, the planet, and collective prosperity.
Inspiration: BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.
This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around.
Project Duration: On going project. New brand identity launched in January. A few different brand touchpoint are still under development.
For example, the revised website is not complete yet. This brand identity is being rolled out across four continents.
Operation Flow: By being designed in black and white the logo can be implemented in a different set of substrates and colours that are appropriate not just to all cultures, but it also becomes easy to reproduce everywhere regardless of any technical restrictions by printers in each location.
Team Members: Gonzalo Alatorre, Creative Director
Yvone Hsu, Designer
Ben Regan, Designer
Katie Date, Designer