Abstract Illustrations Mana Sut'i Siq'ikuna Marca Kamay Huñu by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2022 A' Design Award Fierru Premiu in Shuyu Kamay Competition Category.
FierruShuyu· 2022
Abstract Illustrations Mana Sut'i Siq'ikuna Marca Kamay Huñu
Client: TELS Group
A' Design Award Fierru Premiu Winner in Shuyu Category
Verified Award Winner
Verify Award Status for #139164The Design
About Abstract Illustrations Mana Sut'i Siq'ikuna Marca Kamay Huñu
Sapa wata marca huñupaq sapaq siq'ikunata paqarichinapaq yuyaychaykuyqa karqan unay maskay huk sapaq mana sut'i rikch'ay imaynata tarinapaq. Chunka hukniray kamay huñunakuykunata paqarichirqayku kallpayuq usqhayllas siqikunawan hukniray llimp'i paletakunapi. Kay llamk'aypa hatun huknirayninqa tukuy willay ruraykuna marca yuyay siq'ikunata kamaynin kanmi. Tukuy siq'ikunaqa makiwanmi siq'isqa gouache técnicapi. Llimp'iyuq kamay huñunakuykuna pisi siqi rikch'aypi yanapanku ruraykuna huk achkha atipanakuy rikuchiykunamanta aswan rikukunankupaq.
The Recognition
About the A' Design Award Fierru Premiu
Abstract Illustrations Mana Sut'i Siq'ikuna Marca Kamay Huñu A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Abstract Illustrations Mana Sut'i Siq'ikuna Marca Kamay Huñu sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Abstract Illustrations Mana Sut'i Siq'ikuna Marca Kamay Huñu yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The main difference in the project is the creation of branded abstract illustrations for all promo products. All illustrations are hand-drawn in the gouache technique. Coloristic formal compositions in a minimalist linear style help products stand out from a number of other competitive examples.
- Dimensions & Packaging
- The wall calendar, databook, personal organizer, greeting card, paper and fabric bags, brochures, folder, notes, pen kit.
- Tags
- Illustration, Promo, Calendar, Stationery, Greeting card, Bag, Folder, Notes, Company style
- Production Technology
- In 2020, the transportation company TELS continued to develop its success, which is confirmed by a constant increase in the volume of services and the business expansion from the company’s own funds. The company also pays much attention to issues that are not directly related to business. These company’s activities and initiatives are highly evaluated by reputable organizations and found their reflection in a new set of promo products based on the abstract illustration made by Nargiza Usmanova. Such basic human values as Mind, Energy, Creativity, Feelings, Time, and Path, are visualized and featured on calendars, datebooks, notebooks, folders, bags, leaflets, and other promotional materials of the company.
- Design Challenge
- The hardest part of the project was challenging to rich the unique style of abstract illustrations for the annual company kit. 10 formal compositions personifying all 10 virtues and principles of the company.
- Research
- The analysis of marketing communications and products was carried out among the main competitors of the company. The transport business is quite dynamic and in order to break the usual standards, we decided to create individual images that would meet the aspirations of the company. All visual solutions had to cover all the necessary needs of the company in marketing and communications, starting from print and promo, website and office interior design.
- Inspiration
- The inspiration to create individual illustrations for the annual branded kit was the long-term search for a unique abstract style. Were created 10 different formal compositions with smooth lines in contract palettes.
- Project Duration
- The branding kit was created in 2019 for all needs in the 2020 year.
- Operation Flow
- All promotional materials are used in the 11 corporate offices of the Tels Group in Europe.
- Patents
- © Nargiza Usmanova
© NUMZ Graphics - Team Members
- Illustrator and Graphic Designer - Nargiza Usmanova
- Image Credits
- Illustrator and Graphic Designer - Nargiza Usmanova
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
