87MM Ilsang Letra Ruwaypi Llamk'ay by Sunghoon Kim

87MM Ilsang Letra Ruwaypi Llamk'ay by Sunghoon Kim is a highly esteemed winner of the very prestigious 2022 A' Design Award Fierru Premiu in Shuyu Kamay Competition Category.

FierruShuyu· 2022

87MM Ilsang Letra Ruwaypi Llamk'ay

by Sunghoon Kim

Client: 87mm

A' Design Award Fierru Premiu Winner in Shuyu Category

12,376

Verified Award Winner

Verify Award Status for #139447

View at A' Design Award Press Release Award Badge

Colors

The Design

About 87MM Ilsang Letra Ruwaypi Llamk'ay

87MM Ilsang nisqaq letra diseñonqa 87MM markamantan munasqa sapa p'unchay chaninchasqa karqan. Coreano simipi kinrayaq letra diseñoqa Corea nacionpiqa ñawpaq kutitan ruwasqa. 8 wan 7 yupakunata letra proporcionninpa k'uchu hina interpretaspa, qillqakunaq mayninqa 8:7 espaciopi diseñasqa, chantañataq Hangeul (Coreano Alfabeto) consonantekunapi wichq'asqa qillqakunaq hatunnin kay proporcionwan tupachisqa. 8 wan 7 grados k'uchukunaqa morfológico elementos hina, tronco wan tukurichiy hina, kinraypi qillqaspa rikuriq makiwan qillqay imayninta kuska ruwanapaq llamk'achisqa karqan.

The Recognition

About the A' Design Award Fierru Premiu

87MM Ilsang Letra Ruwaypi Llamk'ay A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. 87MM Ilsang Letra Ruwaypi Llamk'ay sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta 87MM Ilsang Letra Ruwaypi Llamk'ay yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: He designed a dedicated font for 87MM, a Korean fashion brand. 87MM is Korea's leading fashion brand that creates a daily culture through sense and wit. To commemorate the 10th anniversary of the brand's launch in 2011, he has designed a dedicated font that can show the identity of 87MM. Anyone who likes 87MM and enjoys it can download and use it for free.
Dimensions & Packaging: 2 Variations (Regular, Oblique) / Hangeul 2,782 letters / Latin Alphabet 214 letters / Symbol 838 letters / Multi glyph
Tags: 87MM, brand font, font, design, graphic, typography
Design Challenge: By interpreting the numbers 8 and 7 as the ratio and angle of the font, the area of the letters was designed as a space of 8:7, and the size of the closed letters among the consonants of Hangeul was adjusted using this ratio. The 8° and 7° angles were used as morphological elements such as a stem and a conclusion to harmonize the characteristics of handwriting that appear when writing sideways.
Research: When designing fonts, it is common to expand the font family to thickness. However, in East Asia, along with Korean fonts, there is no concept of Western italic fonts or oblique fonts due to the culture of writing using brushes and writing in the vertical direction. Therefore, the font family was intended to be expanded to general and inclined bodies, not to be expanded by thickness. The oblique font in Korean is the first font to be attempted in Korea.
Inspiration: The font of 87MM Ilsang is designed with consideration for the daily value pursued by the 87MM brand. Ordinary days that repeat every day gather to create a daily life. However, even if he repeat the same pattern, He wanted to create a font where he could discover new meanings and fun in ordinary things in his daily life and feel the specialty of something a little different. Therefore, 87MM Ilsang has a unique color of 87MM in its ordinary textual Min-Buri (Sans Serif) font.
Project Duration: The project began in Seoul, South Korea in March 2021 and ended in January 2022. You can download and use the font for free from January 2022.
Operation Flow: The value of daily life in the 87MM brand is special. In 2021, to mark the 10th anniversary of its establishment, fonts, an important means of expression that he use on a daily basis, were reinterpreted into the wit possessed by 87MM and introduced into two fonts: 87MM Ilsang Regular and 87MM Ilsang Oblique. Through fonts, he wants to evoke the importance of daily life, become the beginning of people who are interested in fashion, and become a brand that shares daily life.
Team Members: Creative Director: Kim Sunghoon
Font Designer: Ku Moa
Image Credits: Kim Sunghoon