Fierru Llika · 2023
Top Mercury Website
by Daniel Houle
- A' Design Award Fierru Premiu 2023 in Llika
- CLIENT: Azuro Digital
- Estimated Number of Design Views: 22,895
- Verification code 1599EFC08A · Verify this award
Colors
About Top Mercury Website
Top Mercury nisqaqa huk sitio web, sapan medios sociales-pi propaganda ruwaq empresapaq ruwasqa. Kay website-qa kuyuchiq efectokunata, animacionkunata, hinaspa kikin illustracionkunata servichikun, huk ch'uya hinaspa musuq apariencia rikuchinanpaq. Diseñoqa Figma-wan ruwasqa karqa, Webflow-wanpas desarrollasqa, hinaspa tukuy dispositivokunapi, buscadorkunapi, hinaspa pantalla tamañokunapi allinta funcionan. Botonkuna hinaspa enlacekunaqa, visitantekunata diferente seccionkunawan interactuananpaq atiyta qun. Kuyuyqa pisillamanta churasqa karqa, interfaz-qa ch'uyalla hinaspa qhawayta atiy kananpaq. Kay website-qa 8 por ciento conversión tasata chayarqa, industria-pi 5 por ciento reference-manta astawan hatun.
About the A' Design Award Fierru Premiu
Top Mercury Website A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Top Mercury Website sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Top Mercury Website yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.
Press Kit
- Unique Properties
- Top Mercury, a social media advertising agency, hired Azuro Digital to create their new website. Azuro Digital used elegant motion effects and unique illustrations to deliver an immediate WOW factor. The website was designed to deliver a modern, cutting-edge aesthetic that separates Top Mercury from their competition while attracting large clients to work with them.
- Dimensions & Packaging
- A website designed with Figma and developed with Webflow. The website is fully responsive on all devices, browsers and screen sizes.
- Tags
- Clean, modern, colorful, motion graphics, motion effects, unique illustrations
- Production Technology
- This website was designed with Figma and developed with Webflow. Figma is widely considered one of the best web design tools, while Webflow is widely considered one of the best web development tools.
- Design Challenge
- The greatest challenge throughout this project was creating illustrations and motion graphics that produced a WOW factor, while simultaneously ensuring that the website wouldn't overwhelm the user. Having an overly complex design with tons of motion can easily distract and confuse the user, which can negatively impact the conversion rate. So, we had to find the perfect balance between creating an extravagant design and having an intuitive user experience.
- Research
- We analyzed the competitors in the digital advertising industry. Our goal was to get an understanding of design best practices, and then design something that stands out from the crowd.
Our measure of success is the website's conversion rate. We set up conversion tracking using Google Data Studio. We did industry research to determine what a strong conversion rate is. We found that a strong number was 5% based on top competitors. Our goal was to exceed 5%, and we achieved a conversion rate of 8%. - Inspiration
- Top Mercury wanted their new website to allow them to stand out from the competition. During the creative process, it was critical for Azuro Digital to think outside of the box. The end-product is a result of Azuro Digital's abstract thinking, coupled with best practices that optimize a website's conversion rate.
- Project Duration
- Azuro Digital began this project in January 2022 and finished in March 2022 (in Toronto).
- Operation Flow
- This website features an elegant design and subtle movement through several motion graphics, motion effects, animations, illustrations, etc. Many of the sections can be interacted with via buttons, links, etc.
- Image Credits
- All graphics and illustrations were designed from scratch by Azuro Digital.
All images are stock images from Canva. They are all royalty-free and we have the rights to use them.
The only image that isn't a stock image is the image of Top Mercury's founder, Adam Lawrence, and he has expressed his consent to being featured in this award.
