Khedr El Attar Marka Rikch'ariy by Nour Shourbagy

Khedr El Attar Marka Rikch'ariy by Nour Shourbagy is a highly esteemed winner of the very prestigious 2022 A' Design Award Fierru Premiu in Shuyu Kamay Competition Category.

FierruShuyu· 2022

Khedr El Attar Marka Rikch'ariy

by Nour Shourbagy

Client: Khedr el Attar

A' Design Award Fierru Premiu Winner in Shuyu Category

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Verified Award Winner

Verify Award Status for #139930

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Colors

The Design

About Khedr El Attar Marka Rikch'ariy

Khedr El Attar nisqaqa huk marka rikch'ariymi, 1945 watapi Cairo llaqtapi rikurichisqa, organiku hinaspa mana llamk'asqa productokuna ranqhaqpaq ruwasqa. Kay proyectoqa huk marka estrategiawan huk qhaway sistemawan tupachin, chaymi marka mosoq churasqanta rikuchin. Kay rikch'ariyqa Khedr El Attarpa organiku hinaspa mana llamk'asqa productokunapaq pukyu kasqanta wakichin. Qhaway sistemaqa negocioqa kimsa hatun subcategoriakunaman rakikun: organiku hampi, mana llamk'asqa sumaq kayninkuna, hinaspa mikhuna productokuna. Envoltura (packaging) diseñowan marka pusaykunawan sistemata tukuchin, ñawpaq trato yuyayta musuq rikuchiywan tinkuchispa.

The Recognition

About the A' Design Award Fierru Premiu

Khedr El Attar Marka Rikch'ariy A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Khedr El Attar Marka Rikch'ariy sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Khedr El Attar Marka Rikch'ariy yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Working with the team at Khedr to develop the brand strategy along with a visual system that reflects the brand's new positioning. This made us start with a vision to retain Khedr's status of being the go-to brand for everything that is organic and raw. The visual identity helped in making the business mature into three main subcategories; organic medicine, raw beauty and culinary.
Tags: Rebranding, Arabic Design, Visual Identity, Packaging Design, Brand Guidelines
Inspiration: Khedr El Attar established his trade within the old city walls of Cairo back in 1945. He quickly weaved his presence within the fabric of Egyptian culture that Naguib Mahfouz mentioned him in his trilogy, and his fame exploded within the lands that Ahmed Adaweya sang his name. Khedr El Attar is expanding his modern preposition keeping the old ethos, premium raw products with great value.
Project Duration: The project started in March 2020 in Cairo and finished in 2021
Team Members: Omnia Magdy Photographer

Read the Press Release