Buddy Workwear Marka Riqsichiy by Pilotfisch GmbH and Co. KG is a highly esteemed winner of the very prestigious 2022 A' Design Award Qullqi Premiu in Willachiy Kamay Competition Category.
QullqiWillachiy· 2022
Buddy Workwear Marka Riqsichiy
Client: Buddy Workwear Manufaktur
A' Design Award Qullqi Premiu Winner in Willachiy Category
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- Verified Award Winner
- Verify Award Status for #140102
The Design
About Buddy Workwear Marka Riqsichiy
Buddy Workwear nisqaqa Alemania suyupi llamk'ana p'achata ruwaq wasipaq huk marka riqsichiymi kachkan. Buddy sutiqa riqsichiypa chawpinmi kachkan, ñawpaq wasipa sutinmanta hamun. Yana anqas kulurmi kikin kulur hina churakun, ruwasqakunatawan fotokunatawan sut'ita rikuchin, chaymanta llasaq anqas kulurtaq huk rikch'achiq hinawan k'anchachiq hinawan churakun. Kay iskay kulurkunaqa buddykuna hina purapura hunt'anakunku. Sut'i qillqana rikch'aywan pisi rimaykunawanpas markapa chiqan kayninta yanapan. Kay riqsichiyqa qillqasqa brochurekunapi, huk website nisqapi, huk videopi, huk social media qullanapipas churakun.
The Recognition
About the A' Design Award Qullqi Premiu
Buddy Workwear Marka Riqsichiy A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Buddy Workwear Marka Riqsichiy ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Buddy Workwear Marka Riqsichiy achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The new brand name is the core of the new identity: Buddy is distinctive and expresses the new attitude just by reading it. The idea buddy is not plucked out of thin air (former company name bud). In the design and wording, buddy comes to life: clear, striking colors and typography, no frills, everything genuine. Buddy thus stands out from the market and arouses interest among customers.
- Dimensions & Packaging
- Brochures DIN A4
- Tags
- buddy, workwear, sustainability, identity, brand, manufacture, Germany
- Production Technology
- Brochures printed on paper, Website, Social Media Campaign, Video, Mailing with special effect in folding
- Design Challenge
- First the challenge was to find a brand name with personality and second it was the challenge to bring the name to life.
- Research
- To bring life to the brand, the name buddy was built. This unique name is the core of the hole identity and brand. It is the former name bud-Bruns-Debray modified into personality. In the market of workwear there are many companys just showing the collections in very similar ways, just fabrics put together. buddy is attitude and responsiblity. buddy is really sustainable and offers benefits to the consumers like Made in Europe, regionality an best quality.
- Inspiration
- Since 1925 bud-Bruns-Debray is a manufacture for workwear. With passion. The company takes a big step in 2021: the new collection is made of sustainable materials. A new way of thinking, with responsibility. Pilotfisch created the new brand identity and name: bud-Bruns-Debray becomes buddy, the buddy in workwear. Responsibility towards consumers and the environment. Pilotfisch reimagined the brand identity, rebuilt the digital presence and developed a look that reflects the buddy spirit.
- Project Duration
- The project was launched in June 2021 in Warendorf/Germany. Market: Germany with focus on NRW. 4000 Broschures were sent to potential customers in March 2022.
- Operation Flow
- The task was the lift from a company to a personality. A completely new design, not just pretty, but distinctive. The goal is long-term attention and placement of the new brand in the minds of (new) customers. The target audience: purchaser and employees. The special feature: the high-quality, sustainable and regional production. The desire for this is increasing, the company wants to be present in the market.
- Team Members
- Pilotfisch GmbH & Co. KG
- Image Credits
- Photography: Fotografie Witte Wattendorff GmbH, Münster
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