Shadlee Primary Function: Hillu Yakukunapaq Wanku by Mohammadreza Eslamparast

Shadlee Primary Function: Hillu Yakukunapaq Wanku by Mohammadreza Eslamparast is a highly esteemed winner of the very prestigious 2022 A' Design Award Qullqi Premiu in Pilluchina Kamay Competition Category.

QullqiPilluchina· 2022

Shadlee Primary Function: Hillu Yakukunapaq Wanku

by Mohammadreza Eslamparast

Client: SHADLEE Co., Ltd.

A' Design Award Qullqi Premiu Winner in Pilluchina Category

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Verified Award Winner

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Colors

The Design

About Shadlee Primary Function: Hillu Yakukunapaq Wanku

Shadlee nisqaqa pusaq ruru miskiykunapaqmi ruwakusqa, chaymanta achupalla, manku, p'uchqu guinda ima. Sapa cartonqa 45 mm kinraynin, 45 mm ukhunwan, 130 mm sayaynin kachkan. Dibujokunaqa makiwanmi cubismo laya ruwakun, chaymanta escaneasqa, computadorapi tukuchasqa ima. Ch'usaq llimphukunam servichikun, flexografía llimphichiy ruwayqa mana pisimanta pisi tikrayta saqinchu. Sapa wankum musqhuy uya rikuchin, imayna raphikuna, rurukuna, waqachina takiykuna, utaq pukllay kaqkuna. Sapa wankupa llimphunmi miskiyninwan tinkusqa.

The Recognition

About the A' Design Award Qullqi Premiu

Shadlee Primary Function: Hillu Yakukunapaq Wanku A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Shadlee Primary Function: Hillu Yakukunapaq Wanku ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Shadlee Primary Function: Hillu Yakukunapaq Wanku achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Most juice packages have designed with real pictures of fruits and related elements but they are different. They are drawn by hand in Cubism Style.
Dimensions & Packaging: Width 45 mm x Depth 45 mm x Height 130 mm
Tags: Juice, Teenagers, Colorful, Music Fans, Sports, joy, Flat Illustrations, Cubism Style, Fruits, Tetra Pak
Production Technology: All fantasy faces, fruits and elements were doodled and drawn on paper, then they were scanned. After that they were illustrated by computer by Adobe Illustrator.
In some cases they were edited several times.
Design Challenge: There were 3 hard part:
1.There were 8 flavors. Choosing 8 colors that show the flavors and not to be similar the other colors.
2. This kind of style has many details and managing them to have a good aspect was the second hard part.
3. The visual unity in all the flavors was important.
Research: Before design, the design group researched about 2 weeks to see the concept and appearance of other packagings in markets to know and find their path.
To be different and attractive,
and because of the limitation of Flexography Print, they decided to design in Cubism style with flat colors.
Inspiration: The main reason that inspired to design these juice packages in this different appearance was to make them distinct on shelves for getting attention of every generation.
Most people like Cubism Style.
Project Duration: May - Jun 2020, Tehran, Iran
Operation Flow: Cubism style is attractive and pleasant for every generation.
Also TETRA PAK Print is Flexography and it is limited, because of this Eslamparast Studio decided not to use gradients colors and use flat colors.
Patents: Copyrights belong to Shadlee Juice Makers
Team Members: Mohammadreza Eslamparast
Samyar Eslamparast
Soodabe Zomorodi.
Image Credits: All Images:
Photographer Samyar Eslamparast,
Illustrator Mohammadreza Eslamprast, 2020.