Primary Residence Marka Identidad by Tianzhen Huang is a highly esteemed winner of the very prestigious 2022 A' Design Award Fierru Premiu in Shuyu Kamay Competition Category.
FierruShuyu· 2022
Primary Residence Marka Identidad
Client: Evleen
A' Design Award Fierru Premiu Winner in Shuyu Category
- 10,911
- Verified Award Winner
- Verify Award Status for #140254
The Design
About Primary Residence Marka Identidad
Primary Residence nisqaqa huk askha yachaykunayuq markapaq rikuy identidad sistemam kan. Kay proyectoqa qallarirqan huk letra-rurayta maskʼaymanta, Bauhaus muyuymanta rikuchikuyta abstracto arquitectura formakunawan tinkichispa. Logo-qa Chino simi Ju nisqapi hina rurasqam, chaymi "tiyana pacha" niyta munan, kimsa siqikunatawan apan puka, qillu, anqas ñawpaq llimpikunapi. Sutin Primary Residence nisqaqa kay llimpikunatapas, ima chayllataq wasi kaynin ninanta ima, kay sapallakuy pachapi. Kay identidad-qa churasqam kan huk willakuy qillqapi, business card-pi, hinaspa huk qillqana kit-pipas, chʼuñu rakhu papelpi imprimisqa.
The Recognition
About the A' Design Award Fierru Premiu
Primary Residence Marka Identidad A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Primary Residence Marka Identidad sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Primary Residence Marka Identidad yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- An identity system for a multidisciplinary brand that explores the relationship between the human condition and the meaning of home in an age of isolation. The project originally started as a typography exploration that connects the style of the Bauhaus Movement with abstract architectural forms. The classic red, blue and yellow primary color scheme of Bauhaus inspired us to name the project "Primary Residence", a double entendre alluding to the style of this project and the messages behind it.
- Dimensions & Packaging
- Main:1080px*1080px, the ration is 1:1
- Tags
- Brand Identity, Visual Communication, Logo design, VI design, Bauhaus
- Production Technology
- Will print on the textured paper that gives the prints the touch feeling.
- Design Challenge
- How to combine the elements and concepts from the Primary Residence type design with this brand logo. It takes a long time to make the exploration of transferring the design strategy from the Primary Residence type design to the logo. And also make an artful translation from Chinese characters.
- Research
- The research goal was to find a design solution for visualizing the embodies the architectural theme of this project. And develop the thinking of how to merge the concept from the original Primary Residence type design and logo design. To support an active print were developed including the brochure design, business card, and a custom stationery kit.
- Inspiration
- The idea of the logo comes from the Chinese character Ju, which stands for living space. The red, yellow, and blue primary colors are well integrated into different stories of the character, which embodies the architectural theme of this project.
The Chinese brand name of this project is Yuan Se Ju, which is an artful translation of Primary Residence, with the translated word primary also meaning primary colors in Chinese. Took the 3 primary color stripes from the Chinese character. - Project Duration
- Started logo design in July 2021, finished in Feb 2022
- Operation Flow
- A visual design identity that takes the viewer to know this brand and the messages behind it.
- Image Credits
- Evleen Huang
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
