Half Production Marka Sapan Kay by Chin Hock Cong

Half Production Marka Sapan Kay by Chin Hock Cong is a highly esteemed winner of the very prestigious 2022 A' Design Award Burunsi Premiu in Shuyu Kamay Competition Category.

BurunsiShuyu· 2022

Half Production Marka Sapan Kay

by Chin Hock Cong

Client: Creator Design Studio

A' Design Award Burunsi Premiu Winner in Shuyu Category

11,393

Verified Award Winner

Verify Award Status for #140291

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Half Production Marka Sapan Kay

Half Production nisqaqa huk foto ruray, video ruray wasichay. K'anchaywan llantuwanpas takyachiyqa sapa kuti maskasqanku. Kayqa kawsay hamut'ayninkuwanpas tupakunmi. Chawpi kaywan hunt'a kaywanpas takyachiyqa, ch'ikan sonqo kaywan yachayta qhatipaywanmi tupan, ruraywan kamaywan takyachiy hina. Logoqa yakuta hich'ay ruwaymanta yarpharisqa. Qiruqa hunt'a kaptinqa, manaña aswan allin kananpaq k'itichu tiyan. Yakuta hich'ay ruwayqa maskashqanchik hinami rikurin. Ch'ikan sonqo hinaspa yachayta qhatipay.

The Recognition

About the A' Design Award Burunsi Premiu

Half Production Marka Sapan Kay A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Half Production Marka Sapan Kay sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Half Production Marka Sapan Kay mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: When the glass is full, there’s no space for improvement. The action of pouring the water seems to be something we’re chasing for.

Be humble and keep learning. Grasping the balance in between half and full. Just like we’re deliberating over the commercial/client’s need.
The whole visual identity revolves around the oval icon, shaped by the water form.
Tags: Branding, Graphic Design, Visual Identity
Production Technology: Visual Identity Design.
Design Challenge: The most challenging part which is also the fun part of the project is that you have to mingle with clients. So that I can get the inspiration I want to hear through comfortable conversations
Research: Everything was developed with a design project methodology that involved research on the client's thoughts and beliefs.
Inspiration: Half Production is a photography and videography studio.
The balance between lighting and shadow is something they always seek for. Meanwhile, this also coincides with their philosophy of life. Grasping the balance between half and full is just like being humble and keeping learning, the balance between function and creativity.

The logo is inspired by the action of pouring the water.
Project Duration: The project started in Dec 2021 and finished in Jan 2022 in Malaysia, Johor.
Operation Flow: Throughout the conversation with Half Production team members. I combine their beliefs and thoughts about their philosophy of life. And this has naturally become their visual identity.
Patents: Copyrights belong to Creator Design Studio, 2021-2022.
Team Members: Chin Hock Cong
Image Credits: Image #3:Photographer: Tai Shi Hong, Photo 2021
Image #4:Photographer: Tai Shi Hong, Photo 2021