Squared nisqap Joy of Playing Marka Kikinchana diseñon

Squared nisqap Joy of Playing Marka Kikinchana diseñonqa Shuyu Kamay Atipanakuy T'aqapi 2022 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.

BurunsiShuyu· 2022

Joy of Playing Marka Kikinchana

Squared rurasqa

Mañakuq: Balin

Shuyu T'aqapi A' Design Award Burunsi Premiu Atipaq

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Taripasqa Premio Atipaq

#140424 nisqapaq Premio Kayninta Taripay

Kunan Tariy A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Joy of Playing Marka Kikinchana nisqamanta

Pukllay Kusikuy nisqaqa Balin nisqa wawakunapaq pukllanakunata ruwaq empresapaq marka kikinchanam kan. Kay kikinchanaqa qhawachin logota, marka rikchaykunata, killpanata, hinallataq pukllanakunapa runakunapa llimp'inkunata rikchayninkunatawan. Rikuchiy simiqa pisillawan ruwasqam, sut'i rikchaykunawan, aslla llimp'ikunawan, hinaspa yaku-llimp'i siq'ikunawan. Sapa pukllay-runaqa suti p'anqatawan willakuytawanmi charin, chaymi wawakunata yuyaywan tinkichin. Akllasqa rikch'aykunaqa kanku: k'ullu, k'ullu-t'anta, papel, mana wakichisqa algodón, hinaspa yaku hinallataq quraman hina llimp'ikuna.

Riqsichiy

A' Design Award Burunsi Premiu nisqamanta

Joy of Playing Marka Kikinchana A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Joy of Playing Marka Kikinchana sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Joy of Playing Marka Kikinchana mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Balin is a brand offering beautifully crafted toys that educate, inspire and delight.

We developed all aspects of their communication: from the design of their logo and branding assets to the colors and shapes of their toys and characters... and then we brought them to life in a series of charming illustrations. Each character has a name and story behind, helping to build an emotional connection with children.
Etiquetakuna: branding, brandidentity, visualcommunication, graphicdesign, kids, empathy, emotionalconnection, illustration, craft, design
Ruway Tecnología: All materials, as well as for the toys production, as well as for the branding and packaging used are selected from the highest quality sustainable, harmless and recyclable. Wood, plywood, harmless water and plant based paints, paper, organic cotton.
Diseño Sasachakuy: The hardest to achieve was the balance between minimalism, plain shapes, a reduced color scheme and at the same time giving a positive, child appealing look and cuteness of the products and identity.
T'aqwiy: The research we performed was not that much design based, but we explored some topics that are related to the brand purpose: Active Play and its physical, cognitive and emotional benefits on children; Social Awareness and how to foster knowledge about environmental issues through play experience, Emotional Intelligence and the importance of social and emotional skills that children of today lack.
Kallpachay: Balin is a brand with purpose.

Their aim is to promote healthy active play, develop social and emotional skills and foster knowledge about the environment through fun and engaging play experience.

They needed an identity, look and feel coherent with their brand purpose, values and beliefs. That is why we developed an authentic, positive and fun visual language based on minimalistic aesthetics and topped with heartmelting aquarelle illustrations.
Llamk'ay Pacha: The process of creating the whole visual style of product and visual communication was long and exhaustive, starting from mid 2020 and finished somewhere late 2021.
Purichiy Puriy: All toy characters have a name and story behind, helping to build an emotional connection with children. They are further brought to life in a series of charming aquarelle illustrations.
Huñu Runakuna: Creative Director - Yana Okoliyska