Villa Sorra Marca ruray by Amr Ibrahim Mousa

Villa Sorra Marca ruray by Amr Ibrahim Mousa is a highly esteemed winner of the very prestigious 2022 A' Design Award Qullqi Premiu in Shuyu Kamay Competition Category.

QullqiShuyu· 2022

Villa Sorra Marca ruray

by Amr Ibrahim Mousa

Client: Amr Ibrahim Mousa

A' Design Award Qullqi Premiu Winner in Shuyu Category

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Verified Award Winner

Verify Award Status for #140518

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Villa Sorra Marca ruray

Villa Sorra Emilia suyup chakrankunap chawpipi tarikun. Puyu ñankuna tutamanta k'anchaypaq purispa muyurin chayta, llank'aqkunap sinchi llank'ayninwan tabla hina rurasqa chakrankunawanpas. Sumaq hinaspa layqa hina kaq chayqa. Quri hina kaq, willakun sapanchasqa willakuykunamanta, waqaychasqa uywakunamanta, uvaskunamantawan, chaykunam tukurun tukuy pachapi riqsisqa Italiapi rurasqa allin kaqkunaman: Tortellini, Vinagre Balsámico, Parmigiano Reggiano qesu nisqakunapas.

The Recognition

About the A' Design Award Qullqi Premiu

Villa Sorra Marca ruray A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Villa Sorra Marca ruray ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Villa Sorra Marca ruray achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Branding for Villa Sorra which is situated in the heart of the countryside of Emilia. It is surrounded by trails of fog wounding their way through the morning light and the checkerboard created by peasants’ hard work. It is a pleasant and almost enchanted place. It is a gem that tells a story made by peculiar legends, protected animals, and grapes that become world-renowned Made in Italy's excellences: the Tortellini, the Balsamic Vinegar, and the Parmigiano Reggiano cheese.
Dimensions & Packaging: Business Cards: 55 x 85 mm,
A4 Envelope and Letterhead,
Wine Bottle: 1.5L,
A1 Street Posters
Tags: Branding identity, design, logo, Food academy branding, Emilia, Italian food, food
Production Technology: Hand Sketches,
Adobe Photoshop,
Adobe Illustrator,
Adobe Indesign,
Autodesk 3Ds Max,
Corona Renderer
Design Challenge: The longest part was finding the perfect illustration to represent each department in the Villa.
Research: After studying the history of the Villa, we knew that the garden of the villa is a remarkable example of a historical park. It will be a real open-air monument. Moreover, it is a significant testament to the Italian culture and artistic heritage.

Also the Architecture, Villa Sorra is a great example of the Emilian baroque style. The design is perhaps by Giuseppe Antonio Torri and his pupil Francesco Maria Angelini.
Inspiration: The logo refers to the historical, architectural, and landscape characteristics of the Villa.

The logo creation is a mirror. It is a symbol that shows the values of the area of Emilia and Italy to the world. It is the business card that will be imprinted in people’s memory. It will create a sense of awareness and belonging.
Project Duration: The project started in April 2020 in Egypt and finished in June 2020 in Egypt.
Operation Flow: It is a branding identity for a historical Villa in Italy to preserve and innovate. It will promote cultural, didactic and tourist activities working hand in hand with numerous local associations, the University of Modena and Reggio Emilia and the high school Istituto di Istruzione Superiore per l’agricoltura e l’ambiente “Lazzaro Spallanzani”.
Team Members: Amr Ibrahim Mousa
Image Credits: Amr Ibrahim Mousa / MOUSA studio