Enable Change Marka Riqsichiy by Squared

Enable Change Marka Riqsichiy by Squared is a highly esteemed winner of the very prestigious 2022 A' Design Award Fierru Premiu in Shuyu Kamay Competition Category.

FierruShuyu· 2022

Enable Change Marka Riqsichiy

by Squared

Client: Isabelle Laporte

A' Design Award Fierru Premiu Winner in Shuyu Category

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Verified Award Winner

Verify Award Status for #140542

Kunan Tariy View at A' Design Award Press Release Award Badge

Colors

The Design

About Enable Change Marka Riqsichiy

Enable Change nisqaqa huk marka riqsichiymi, cambio kamachiypi llamk'aq runapaq ruwasqa. Kay riqsichiyqa pisi kaqllawan, sinchi rikch'ay tipografiawan hinaspa huk sumaq k'anchaq llimp'iwan llamk'an. Logo unanchaqa I hinaspa L qallariy qillqakunata wiñay-wiñaypaq unanchawan tantanchakun, tantanakuyta (inclusión) rikuchispa. Tipografiakunaqa cambio kaqta rikuchinanpaq akllakurqan, wiñaq rikch'aykunawan hinaspa rakhu-hillp'u siq'ikunapi asllamanta tikrakuq pasaykunawan. Llimp'i akllasqaqa pisillaña, hinaspa graficoqa pampa (flat) rikch'ayniyuqmi. Kay diseñota ruwaymi hinaspa allinchaymi iskay killatapuni tupan, 2021 watapi.

The Recognition

About the A' Design Award Fierru Premiu

Enable Change Marka Riqsichiy A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Enable Change Marka Riqsichiy sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Enable Change Marka Riqsichiy yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A minimalistic approach with a bold type combination and a vibrant color says it all. It is a graphical representation of the ability to get results by knowing where you want to go and having the right attitude during the way.
The logo symbol is a combination of her name and surname first letters "I" and "L" and the symbol of eternity, representing inclusion.
Tags: branding, brandidentity, visualcommunication, graphicdesign, inclusion, startup, communication
Production Technology: We explored different typefaces that would fit into the concept of change. Shapes that change and evolve, fluid and hard transitions between thick and thin, keeping the color scheme reduced.
Design Challenge: What is most important for a brand is the perception of it. The hardest part was to keep all designs in a very reduced color scheme and flat graphic style at the same time communicate the brand essence.
Research: The research we performed was around the concept of change. We explored everything that changes and evolves, keeping the visual representation of it pretty simple - letters and shapes that change throughout.
Inspiration: Isabelle Laporte is a professional working in the Change Management. She is focusing on consulting, coaching and training always working together with her customers to empower them and further develop their competences. The main inspiration for us as a design team and what is the base of the logotype and identity created is the concept of inclusion.
Project Duration: The design and development of this brand identity took around 2 months in 2021.
Operation Flow: The identity is clean, bold and straightforward. A graphic representation of the ability to get results by knowing where you want to go and having the right attitude during the way. Not afraid of anything.
Team Members: Creative Director - Yana Okoliyska