Lumedica Sutinpa Rikch'aynin (Corporate Brand Identity) by Spiros Gizas is a highly esteemed winner of the very prestigious 2023 A' Design Award Fierru Premiu in Shuyu Kamay Competition Category.

FierruShuyu· 2023

Lumedica Sutinpa Rikch'aynin (Corporate Brand Identity)

by Spiros Gizas

Client: Lumedica

A' Design Award Fierru Premiu Winner in Shuyu Category

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Colors

The Design

About Lumedica Sutinpa Rikch'aynin (Corporate Brand Identity)

Lumedica nisqaqa huk diagnóstico llamk'aq empresapaq rurasqa sutinpa rikch'ayninmi. Kay rikch'ayqa huk allin qillqa rikch'aypi (typeface) hinaspa huk graphic sequence logo nisqapi rurasqa kashan, kayqa bioinformática nisqapi ADN chaymanta ARN sequencia-kunapa waqaychasqan hinaspa achkha kaqninkunata rikuchinanpaq apaykachasqa. Kay logoqa diseñopa chawpi qhawana kaqninpi churasqa kashan. Llimp'ikuna, qillqa rikch'aykuna, tuqyachiykuna, imaginkuna hinaspa yuraq kikin (white space) tinkusqa kashan brand nisqapa kikin kayninta rikuchinapaq. Kay rikch'ayqa envelope, letterhead, resultado carpetakuna, diariokuna, folletokuna, bolsa, tarjetakuna, flyerkuna hinaspa calendariokunapi churasqa kashan.

The Recognition

About the A' Design Award Fierru Premiu

Lumedica Sutinpa Rikch'aynin (Corporate Brand Identity) A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Lumedica Sutinpa Rikch'aynin (Corporate Brand Identity) sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Lumedica Sutinpa Rikch'aynin (Corporate Brand Identity) yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In bioinformatics, a sequence logo is a graphical representation of the sequence conservation of nucleotides (DNA/RNA) or amino acids. A sequence logo is created from a collection of aligned sequences and depicts the consensus sequence and diversity of the sequences.
Dimensions & Packaging: A4 letter, folders, envelope, bag, calendar, cards, flyers
Tags: Logo, DNA, Diagnostic, Corporate idemtity, Brand
Production Technology: We research the public, the value proposition and the competition. We design the logo and make a template for it.
We incorporate language that can be used for connection, advertising and integration by people and social media.
The design of the corporate identity contains design: Logo, envelope, letterhead, result folders, diary, brochures, bag, cards and diary.
Design Challenge: We're combining visual elements like color, typography, shapes, images, and whitespace to express the brand's personality in a visual way.
Research: A surefire way to design for our client a timeless logo was by sticking a classic font , making it the focal point and a graphic DNA . We're taking the essence of the brand and brand personality to create an identity of a company.
Inspiration: The psychology of logos, from the fonts, colors, and shapes effect how our company design them. An important decision that will impact how our client company is viewed by the public.
Project Duration: The project started in September 2021 in Athens
Operation Flow: Benefits of Having a Strong Brand Identity:
Helps influence customers, helps extend the business, create customer loyalty, increase sales, protect from competitors.
and increase the worth of the company.
Image Credits: Images by Spiros Gizas