Wei Sun nisqap Mohanii Marka Riqsichiy diseñon

Wei Sun nisqap Mohanii Marka Riqsichiy diseñonqa Shuyu Kamay Atipanakuy T'aqapi 2023 A' Design Award Qullqi Premiu nisqap ancha chaniyuq atipaqninmi.

QullqiShuyu· 2023

Mohanii Marka Riqsichiy

Wei Sun rurasqa

Mañakuq: DOTONE Brand Design

Shuyu T'aqapi A' Design Award Qullqi Premiu Atipaq

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Taripasqa Premio Atipaq

#142914 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Mohanii Marka Riqsichiy nisqamanta

Mohanii nisqaqa huk marka riqsichiymi, oriental kawsaymanta paqarimuq p'acha ruwaq markapaq kamasqa. Logo nisqaqa latin qillqakunapi sayasqan, chaymi markaman huk sasachakuyniyoq mana kaq hinaspa tukuy pachapaq allin rikch'ayta qun. M qillqaqa uma unanchan kachkan hinaspa tintaman rikch'akun, chaywanmi unanchata China calligrafia nisqawan t'inkichin. Serif rikch'aykunata hinaspa muyuriq siq'ikunata huñusqa hinaspa musuqmanta t'ikrasqa kanku. M hinaspa H qillqakunaqa astawan rikch'achisqa kanku, wakin qillqakunataq pisiyachisqa, chayhinapi qhaway patakunaqa paqarinku. Kay unanchataqa kutin kutinta ruwakunman, t'aqakunman hinaspa musuqmanta huñukunman, hinaspa ima medioman churakunmanpas.

Riqsichiy

A' Design Award Qullqi Premiu nisqamanta

Mohanii Marka Riqsichiy A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Mohanii Marka Riqsichiy ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Mohanii Marka Riqsichiy achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: The Mohanii logo is dominated by English, reflecting the international simplicity and tonality; it is simplified and linked through the image of Chinese calligraphy, and the M is innovatively used as the core identification symbol and integrated into the oriental humanistic spirit.
MOHANII combines and reinterprets serifs and isolines. Symbols strengthen M and H, and weaken other characters to form visual layers, so that they form a unified image energy field.
Tupukuna & P'istuy: The size of the brand logo is not uniformly stipulated, and the size can be set by itself according to the actual production.
Etiquetakuna: Brand Design, Logo Design, Brand Identity, Fashion Branding, Geometric Art
Ruway Tecnología: M corresponds to ink, which is the core identification element of the brand and the spiritual carrier of the brand. The design uses the humanistic core as the strength to superimpose the brand height, has a unique texture and extended vitality, and implants cultural genes into the brand identity. It can be repeated, broken up, composed and integrated into abstract oriental elements, and can be applied to any medium.
Diseño Sasachakuy: There are two challenges to face. One is how to creatively excavate a unique brand visual language in an international style, penetrate and implant the brand cultural genes, and establish a differentiated, exclusive and recognizable industry identity for the brand. The second is how to build a bridge of communication between brands and users, and convey the cultural connotation behind fashion products, so as to give the realization of brand value as a fulcrum.
T'aqwiy: Mohanii is a fashion pioneer brand positioning the core of the oriental spirit. Based on the vision of "high-end experimentation", Mohanii is committed to building a brand in multiple dimensions such as culture, art, business, and fashion trends. With the brand tenet of "continuously providing consumers with fresh experiences through visual innovation", it actively explores the possibilities between aesthetics and commerce. Therefore, it is necessary to establish a new fashion brand identity that is unique and has avant-garde artistry.
Kallpachay: Drawing inspiration from Chinese ink and wash, we designed a brand symbol with vitality and "sportiness" for the brand, which can be broken up, reconstructed and integrated with abstract oriental elements. The design is based on plane composition, postmodern abstraction as the form of expression, based on fashionable geometric shapes, integrates oriental culture to interpret black and white classics, and finally forms a visual image with avant-garde artistry and commercial recognition.
Llamk'ay Pacha: The project started in Shenzhen in December 2020 and completed in Shenzhen in July 2021.
Purichiy Puriy: Through the personalized use of brand logos in different media, consumers can bring different fresh visual experiences and perceive the unique texture and extended vitality of brand logos. For consumers, consumption is also an appreciation of aesthetic life. This kind of consumption behavior based on aesthetics will increase people's attention to traditional culture and generate continuous links.
Patentekuna: All copyrights DOTONE Brand Design,2020
Siq'i Hayñikuna: Image #1-#5
Designer,Wei Sun,2020
Designer,Mingran Wu,2020