Akomi nisqap Italian Capital of Culture Logo Qallariy Kampañawan diseñonqa Shuyu Kamay Atipanakuy T'aqapi 2023 A' Design Award Qullqi Premiu nisqap ancha chaniyuq atipaqninmi.

QullqiShuyu· 2023

Italian Capital of Culture Logo Qallariy Kampañawan

Akomi rurasqa

Mañakuq: Municipalities of Brescia and Bergamo

Shuyu T'aqapi A' Design Award Qullqi Premiu Atipaq

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Taripasqa Premio Atipaq

#143502 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Italian Capital of Culture Logo Qallariy Kampañawan nisqamanta

Iskay hukniray llaqtakuna (Bergamo Brescia ima, 2023 watapi Italia Culturap Umalliqnin hinan tantakusqa) huk logomanta rakinakunku, pop culturamanta inspirasqa chaymanta pachamanta tikrakunanpaq ruwasqa. Tukuy geometríaqa siq'i elementokunap k'umuykuyninmanta ruwasqa, mana tikraq rakhumanta, construcción varillakuna hina iskay llaqtakunapi riqsisqa, industrial llaqtakuna estereotiponkunata tikrananpaq chaymanta ñawpaq covid-19 onqoy mast'ariypi sinchi kallpachayninkuta raymichanampaq. Kay puka icónico elementoqa manataqmi kimsa yupayllawan (3) B letrawanpas kikillatachu, aswanpas hukniray contextokunapi hukniray significadokunata formatakunatapas hap'ikunman.

Riqsichiy

A' Design Award Qullqi Premiu nisqamanta

Italian Capital of Culture Logo Qallariy Kampañawan A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Italian Capital of Culture Logo Qallariy Kampañawan ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Italian Capital of Culture Logo Qallariy Kampañawan achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: The logo has been chosen by the Municipalities of Bergamo and Brescia to represent the two cities, that together will become Italian Capital of Culture in the year 2023.
The design idea is based on the identification of a simple and linear element, whose versatility allows it to acquire different meanings and to complete different shapes from time to time.
The logo is designed to evolve in time and being used even when 2023 year will be over.
Tupukuna & P'istuy: Minimum height of the logo: 10 mm
Etiquetakuna: graphics, branding, logo design, advertising, cultural projects, Italian capital of culture, events, Brescia, Bergamo
Ruway Tecnología: Thanks to its design the logo can be embossed, perforated, cut, embroided and obviously printed with any tecnique on any kind of support, as it's required to a mass event logo with a very wide spreading. There are no physical or digital limits to its coherent reproduction and recognizability, from black and white printing to digital video animation.
Diseño Sasachakuy: The hardest challenge was to design a logo in which both Bergamo and Brescia could identify themselves, as they are two cities very similar to each other but also known for their rivality.
A public call was open from the two Municipalities to all the professionals, who have been asked to produce a huge amount of work in a short time.
The logo has been chosen from more than 50 proposals by the jury chaired by Antonio Romano (Inarea), one of the most appreciated professional in visual identity.
T'aqwiy: As two different cities were about to become together a jointed Italian Capital of Culture, the first choice has been to avoid any cultural symbol of one of the two cities.
Only the colors are inspired by the two municipal coats of arms: blue and red for Brescia, yellow and red for Bergamo.
The design team has been looking for some kind of "pop" logo, taking inspiration from big international sport events, as we believe that Culture has to overcome any barrier and become everyone's patrimony.
Kallpachay: The whole geometric construction is based on the curvature of linear elements of constant thickness, inspired by the building rods (strong and resilient, they bend but they do not break, as Bergamo and Brescia did during the very first Covid wave) for which the cities are well known. The objective was to overcome the stereotypes of industrial cities and prove that Bergamo and Brescia have a lot to say when it comes to culture.
Llamk'ay Pacha: The logo has been launched in december 2021 and it will be used in its release versione until the end of 2023. The evolved version of the logo will to be adopted from the end of year 2023 as a legacy for future cultural events.
Purichiy Puriy: The logo has been launched in december 2021 and it will be used in its release versione until the end of 2023. The evolved version of the logo will to be adopted from the end of year 2023 as a legacy for future cultural events.
The most recognizable sign of the logo (the red 3/B element) is designed to survive after year 2023 will be over and to be completed with different shapes in different contexts.
It's a versatile and anthropomorphic sign that generates empathy and can play different roles.