Fierru Shuyu · 2023
Flycat FLY CAT Marka Rikch'ay
by Wei Sun
- A' Design Award Fierru Premiu 2023 in Shuyu
- CLIENT: DOTONE Brand Design
- Estimated Number of Design Views: 10,327
- Verification code E3AE81A934 · Verify this award
Colors
About Flycat FLY CAT Marka Rikch'ay
FLY CAT nisqaqa simi qhali tecnologiapi yuyaykusqa markam. Musuq marka wiñachiyqa ñawpaq yuyaykunata p'akispa hamuq pachap yuyayninta yallipanqa. Musuq logoqa kunan pachap tecnologiap yuyayninta rikuchin mana sasalla hinaspa ch'uya siq'ikunawan, markap rikuna wakichinta musuqmanta ruraspa imaymana mast'arisqa rikch'aykunawan, chaynallataq markap kawsayninta musuqmanta rikch'achin. Marka IP nisqata ruraspa allinta markap tinkiyninta hinaspa riqsiyninta churan, markaman runap kayninta quspa, markap ukhu atiyninta kallpachan.
About the A' Design Award Fierru Premiu
Flycat FLY CAT Marka Rikch'ay A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Flycat FLY CAT Marka Rikch'ay sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Flycat FLY CAT Marka Rikch'ay yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.
Press Kit
- Unique Properties
- Flycat is a brand focusing on oral medical technology. It leads the development with innovation, and does not restrict the imagination of the future in the current form. It is hoped that the new brand upgrade can break the stereotype, reconstruct the brand visual system and reshape the brand in a variety of extended forms. vitality.Through the creation of brand IP, the brand image is strengthened and the brand value is conveyed.
- Dimensions & Packaging
- The actual production size of the brand LOGO is the minimum width of 5cm x height of 0.6cm, and the specifications are set in equal proportions in specific materials, which is convenient for customers to use and extend to actual production.
- Tags
- Brand Design, Logo Design, Vi Design, Medical Technology, Brand Ip Design
- Production Technology
- Simple, clear and powerful logos can bring good memory points and facilitate communication. The brand IP image uses gradient metal shell and transparent material to enhance the sense of modern technology.
- Design Challenge
- The brand logo creates a sense of hierarchy and individuality, and creates brand differentiation. After repeated scrutiny and attempts, it has a more modern aesthetic in temperament. The brand IP carrier that extends from the brand name, the cat, how to combine the technological elements to become the unique spokesperson of the brand, and establishing the exclusive DNA of the brand is a difficult problem.
- Research
- With the changing trend of the Internet era, dental medical technology brands need to establish a highly topical and friendly IP image. As a communication medium between the brand and consumer groups, it can carry various forms of changes and continue to output content for the brand. Endow the product with social attributes and brand exclusivity at the same time.
- Inspiration
- The "F" is strengthened and extracted as the super identification symbol of the brand, and the forward rhythm reflects the enterprising spirit of the enterprise; the overall sense of hierarchy is created, and the brand characteristics are emphasized. The design uses the aesthetic philosophy of "Road to Simplicity" to create clear and powerful symbolic characteristics, present a sense of modern technology, and endow the identification symbols with multiple possibilities and ductility.
- Project Duration
- The project started in July 2021 in Shenzhen and finished in January 2022 in Shenzhen.
- Operation Flow
- The brand logo uses "F" as the identification symbol and auxiliary element, which can be applied to various forms of applications such as posters, office supplies, and products; the brand IP image is a derivative based on the brand, which can be applied to the communication and application of different media, and can be used for Multi-field, multi-dimensional and multi-form creative extension enhances the core competitiveness of the brand.
- Patents
- All copyrights DOTONE Brand Design,2021
- Image Credits
- Image #1-#5：
Designer,Wei Sun,2021
Designer,Mingran Wu,2021
3D modeling renderer,Jiaying Zheng，2021
