Wei Sun nisqap Tgl TGL Marka Identidadnin diseñon

Wei Sun nisqap Tgl TGL Marka Identidadnin diseñonqa Shuyu Kamay Atipanakuy T'aqapi 2023 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.

BurunsiShuyu· 2023

Tgl TGL Marka Identidadnin

Wei Sun rurasqa

Mañakuq: DOTONE Brand Design

Shuyu T'aqapi A' Design Award Burunsi Premiu Atipaq

11,009

Taripasqa Premio Atipaq

#143895 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Tgl TGL Marka Identidadnin nisqamanta

TGL nisqaqa huk yachay maskana yachachiy plataformam wawapaq. Allin willanakuy kusikuypaq yachachiy ruwaykunata apaykachan. Logoqa q'enti pisquta marka yuyarinapaq apaqnin hina llamk'achin. Sanu ch'uya rikuy unanchakuna llamk'achispa hunt'asqa kusikuypaq marka rikuyta kamarichin, hukniray marka IPta ruwaspa, markata runa hina kaykunawan hunt'achispa, aswan wawakuna kuskawan tinkinapaq sunqu tinkiykunata sayarichinampaq. Tukuypaq hunt'asqa llimp'i rikuy simiqa kawsaq wayna amistadniyuq tonota yuyarichin.

Riqsichiy

A' Design Award Burunsi Premiu nisqamanta

Tgl TGL Marka Identidadnin A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Tgl TGL Marka Identidadnin sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Tgl TGL Marka Identidadnin mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Tgl is a research and education platform for children. It advocates teaching through novel and interesting activities, and selects hummingbirds as the carrier of brand memory. The logo uses simple and pure visual symbols to create a rich, interesting and memorable brand image. The brand IP takes the hummingbird as a figurative image memory, and at the same time establishes a brand-new, three-dimensional character image. Through the role switching in different scenes, it has more interaction with the children and establishes an emotional connection.
Tupukuna & P'istuy: The actual production size of the logo is at least 4cm in width x 1.2cm in height. According to the information provided by customers, the specifications are set in equal proportions in the application of specific materials, which is convenient for customers to use and extend to actual production.
The brand IP is customized offline as a character doll with a height of about 25cm.
Etiquetakuna: Brand Design, Logo Design, Brand Identity, Education, IP Design
Ruway Tecnología: The simple shape of the logo can be applied to the presentation of different media. Brand IP uses the form of online plane or 3D model to output content, and offline uses metallic paint color and resin material to realize.
Diseño Sasachakuy: How to incorporate the hummingbird shape into the logo and achieve creative expression was our biggest challenge. After repeated attempts and research, the first letter "T" of the brand was finally perfectly combined with the hummingbird shape, forming a unique logo that is simple, interesting and unique to the brand.
T'aqwiy: Tgl is a research and education brand for children. It outputs emotional value to users by creating warm content, and at the same time, it can bring colorful fun and immersive experience to users, and improve users' freshness and satisfaction in course activities. . Therefore, the brand needs to establish a diversified brand vision, turn the brand concept into a visualization, and establish an effective role IP for emotional interaction.
Kallpachay: The logo design combines the first letter "T" with the graphic of the hummingbird to strengthen the cognition of the symbol and brand association; the brand IP is based on the prototype of the hummingbird, combined with the concept of "pilot" for anthropomorphic refining and shaping to express the brand spirit of curiosity and exploration. The open wings of the brand IP mean that the brand will lead children to embrace a better future. The brand as a whole uses a rich color visual language to convey a lively, youthful and friendly tone.
Llamk'ay Pacha: The project started in April 2021 in Shenzhen and completed in December 2021 in Shenzhen.
Purichiy Puriy: The simple logo can save the communication cost for the brand. Hummingbird, as the carrier of brand memory, creates a visual symbol with exclusive brand.
Brand IP is a derivative of the brand, which can realize various forms of creative extension across fields, enhance the interaction between the brand and user objects, convey the humanistic care of the brand, and enhance the core competitiveness of the brand.
Patentekuna: All copyrights DOTONE Brand Design,2021
Siq'i Hayñikuna: Image #1-#5：
Designer,Wei Sun,2021
Designer,Mingran Wu,2021
3D modeling renderer,Jiaying Zheng，2021