A Inc Llaqta Identidad by Yu Morisawa is a highly esteemed winner of the very prestigious 2023 A' Design Award Fierru Premiu in Shuyu Kamay Competition Category.

FierruShuyu· 2023

A Inc Llaqta Identidad

by Yu Morisawa

Client: A Inc

A' Design Award Fierru Premiu Winner in Shuyu Category

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Verified Award Winner

Verify Award Status for #145279

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About A Inc Llaqta Identidad

A Inc nisqaqa huk llaqta identidad programam, Tokyo llaqtapi kaq huk empresapaq ruwasqa. Kay identidadqa huk sapallan A qillqamanta ruwasqam, tullpusqa siq'ikunawan formasqa. Kay siq'ikunaqa empresapi llamk'aq sapa runapa kallpanta hinaspa atiyninta rikuchin. Huk hina huk patapi kaq siq'ikunaqa empresa imaynatas rikch'akun askha munay kaqkunawan rikchakuspa. Kay identidadqa negociopaq tarjetakunapi hinaspa sobrekunapi churasqam, sapa runataq hukllata sumaq tullputa akllayta atin. Sobrekunap tullpunkunaqa chaskiqkunawan tinkuchisqa kayta atin. Logotipoqa embosasqam, chaynapi kallpasapa tullpukunata llamp'ullawan hina qhawachinanpaq.

The Recognition

About the A' Design Award Fierru Premiu

A Inc Llaqta Identidad A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. A Inc Llaqta Identidad sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta A Inc Llaqta Identidad yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: I handled the corporate design for A Inc.
The limitless energy and potential of every A Inc employee is expressed using a range of colors. The striped pattern for the letter A of the logo is a visual expression of how the company is formed by an overlapping combination of all those individuals.
Dimensions & Packaging: Business card
Width91mm, Height55mm

Envelope
Width235mm, Height120mm
Tags: limitless energy, potential, a range of colors, stripes, diversity
Production Technology: In applying the design, people can choose their favorite color for business cards and multiple envelope colors can be matched with recipients. The colors have a strong emphasis, so the logo is embossed for subtlety.
Design Challenge: Design a single letter A as a logo.
Research: I try to keep things simple, clear, and emotional.
Also, we design the meaning of the corporate.
Inspiration: Using a single A in the logo creates a sense of presence that embodies A Inc's vision illuminating people's potential and mission for a world that believes in the power of what people like.

The meanings invested in the logo are

1.Stripes signify the energy and potential of everyone involved with A Inc.
2. The A is an accumulation of multiple stripes.
3. A Inc takes shape through the power of its diversity of preferences.
Project Duration: Completed in Tokyo in 2020. Since then, we have continued to refine it.
Operation Flow: Understanding of identity
Company motivation
Visualization of company image
recruiting
Image Credits: Photographer / Ryo Yasumoto