Dalian Seafood Logotipo Diseñonpa hinaspa Envolturam Diseñonpa by Ju Jijing

Dalian Seafood Logotipo Diseñonpa hinaspa Envolturam Diseñonpa by Ju Jijing is a highly esteemed winner of the very prestigious 2023 A' Design Award Burunsi Premiu in Shuyu Kamay Competition Category.

BurunsiShuyu· 2023

Dalian Seafood Logotipo Diseñonpa hinaspa Envolturam Diseñonpa

by Ju Jijing

Client: Northeastern University of China

A' Design Award Burunsi Premiu Winner in Shuyu Category

11,127

Verified Award Winner

Verify Award Status for #148231

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Dalian Seafood Logotipo Diseñonpa hinaspa Envolturam Diseñonpa

Dalian Seafood nisqaqa huk marca kaqnin hinaspa envoltura diseñonmi, mama qochamanta hamuq mikhunakunapaq, utqhaylla mikhunapaq wakichisqa. Logotipoqa, hinallataq paymanta lloqsimuq dibujokunapas, huk sapallan envolturapi churasqa kanku, huk suni kaja aysarikuq, kimsa huchuy kajakunata ukhupi apaq, hinaspa lata envolturakunapipas. Abstracto dibujokunaqa, sapa hukninman rikch'ariq qocha animalkunapa rikch'aynin qhawaspa ruwasqa, hinaspa kutin-kutin, chaqrusqa hina churasqa layout nisqapi. Achka k'anchariq llimp'ikuna, hukmanta huk llimp'iman rikch'ariq, sut'ita rikch'akuq kaqta chay huñusqa envolturakunaman qun. Envolturaqa kikin qillqasqa "digital" nisqawan ruwasqa, mate hina llampu qhawariyniyuq, kutichikuq materialpi. Chay suni kaja aysarikuqpas, ancha atisqalla kicharikun.

The Recognition

About the A' Design Award Burunsi Premiu

Dalian Seafood Logotipo Diseñonpa hinaspa Envolturam Diseñonpa A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Dalian Seafood Logotipo Diseñonpa hinaspa Envolturam Diseñonpa sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Dalian Seafood Logotipo Diseñonpa hinaspa Envolturam Diseñonpa mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The work uses graphic language to draw seafood packaging vision. The packaging illustrations are abstracted and graphically displayed according to various characteristics of marine products, and the repeated and staggered layout style is adopted; The contrast of color levels is bright and fresh, showing a sense of vitality of the series. The graphic design of the brand font is carried out to spread the brand culture of seafood in a way that suits the modern aesthetic.
Dimensions & Packaging: label:69mmx117mm Small packing box:120mmx120mmx120mm
can:110mmx110mmx60mm Set box:360mmx120mmx120mm
Tags: Food, logo, packaging, brand, image, graphic design
Production Technology: The logo and derivative graphics of the brand are applied to a set of packaging, consisting of a single package, a long pull-out gift box, containing three small packaging boxes and packaging cans, which are printed by digital printing with the matte process, and the packaging is made of environmentally friendly and recyclable materials.
Design Challenge: The difficulty of this project design is how to make the product brand have its unique performance style and artistic effect. It not only meets the aesthetic acceptance effect of young people, but also can obtain social feedback after sales.
Research: The ready-to-eat marine products on the market do not pay attention to the packaging vision, which leads to the reduction of the purchase degree. The user's emotional experience is not satisfied, which is not paid attention to the public consumers. Therefore, through this modern and simple visual expression form, the visual packaging will be carried out again, and the marine organisms will have emotional resonance with the consumers through the graphic language, meet the consumer's visual emotional experience, and improve the brand's uniqueness and popularity.
Inspiration: Through the visual design of packaging and the extension design of cultural and creative packaging for the brand of Dalian Seafood, explore the presentation mode of visual novelty of seafood packaging, extract abstract graphics according to the characteristics of different seafood elements, and form its unique order by using repeated and staggered layout patterns, and use graphic language to express the characteristics of different seafood products, attracting the love of young consumers.
Project Duration: The project was launched in September 2022 and completed in November 2020.
Operation Flow: Pull-out packaging is convenient for consumers to open. The packaging material and process are simple and easy to mass production. Brand element graphics can be used in many ways.
Image Credits: Ju Jijing，2022.