Modulabs Rikuchiy Kikin Sistema by Wonseon Yu and Yoonhee Jeong

Modulabs Rikuchiy Kikin Sistema by Wonseon Yu and Yoonhee Jeong is a highly esteemed winner of the very prestigious 2023 A' Design Award Fierru Premiu in Shuyu Kamay Competition Category.

FierruShuyu· 2023

Modulabs Rikuchiy Kikin Sistema

by Wonseon Yu and Yoonhee Jeong

Client: Modulabs

A' Design Award Fierru Premiu Winner in Shuyu Category

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Verified Award Winner

Verify Award Status for #148300

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Modulabs Rikuchiy Kikin Sistema

Modulabs nisqaqa, huk maskhay ayllupaq ruwasqa rikuchiy kikin sistemam. Kay kikin sistemaqa huk sapaq variable qillqa rurayniwan (typeface) ruwasqa kachkan. Kay qillqa rurayninqa huk wiñay chaninwan (axis) kachkan, 300 thaskiwan, chaymi askha tawantin qillqa shapikunata ruwayta atin. Sapa qillqaqa allinta llamk'asqa kachkan, manam geometriko formakunamanta ruwasqallachu, chayrayku runa kikin kaqta rikuchin. Ichas kuyuq qillqakunaqa, allin tukuyta rikuchinanpaq manam, aswanmi ruwayta hinaspa maskhayta rikuchin. Ukhu llamkaqkunaqa kay qillqa rurayta kikinwan tinkunankupaq apaykachayta atinku, ukhu llamk'anakunataqmi paykunata sutikunata atisqallamanta ruwayta yanapan.

The Recognition

About the A' Design Award Fierru Premiu

Modulabs Rikuchiy Kikin Sistema A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Modulabs Rikuchiy Kikin Sistema sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Modulabs Rikuchiy Kikin Sistema yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Modulabs' visual identity system embodies the values of growth, co-prosperity, and challenge. The "Next step forward tomorrow" rule inspires continuous progress and limitless potential. Co-prosperity is emphasized through the collaborative nature of the new typeface, creating a cultural fit within the community. The unique shape of the typeface reflects the value of challenge, encouraging risk-taking and exploration of new frontiers. The visual identity system at Modulabs represents a commitment to creating a culture of innovation and learning, driving positive change for the future.
Tags: Identity, Typeface, System
Production Technology: The identity system is built with a dedicated variable typeface. It has a single "Growth" axis, which has 300 steps to express all kinds of different shapes while growing experience. Each letter is carefully drawn to give a humanistic vibe instead of generating shapes geometrically.

We intentionally avoided geometric shapes to give a more humanistic vibe rather than giving too much systematic look. The letters are designed to be wobbly at first sight to show that the community is not about making perfect results but more about action and adventure.
Design Challenge: Developing Modulabs' new visual identity was challenging, as we had to persuade the community to embrace a logo without a symbol. We showed examples of how the system could be used extensively and created a jingle to demonstrate its versatility. Our commitment to transparency and inclusivity helped us create a visual identity that represents our values in a dynamic and adaptable way. The result fosters a culture of innovation and learning, and our community is proud to embrace the new visual identity system.
Research: We recognized the need for a visual identity that reflects our community's values. Extensive research, including surveys and interviews, helped us understand our members. We identified our core values and mission and translated them into keywords that guided our new identity system. Mood boards helped us experiment with different looks, resulting in a design that reflects our unique philosophies. Our thoughtful approach created a visual identity that fosters innovation and learning, truly representing our community.
Inspiration: Modulabs is a research community that fosters growth, co-prosperity, and challenge. Its visual identity reflects its values, which include innovation, experimentation, and learning. Modulabs believes that everyone can make a difference and encourages its passionate community to pursue their goals. The new identity system aims to inspire and empower members to take bold steps towards realizing their true potential.
Project Duration: The project started in September 2022 in Seoul and finished in November 2022. The rebranding process had to be swift and straightforward because only two graphic designers were working for the whole company.
Operation Flow: Since the whole system is realized with the dedicated typeface, members of Modulabs can easily align with the identity's tone by using the typeface. We also integrated some internal tools to create names of community members with ease for those who are not designers.
Patents: trademarks: Modulabs (2023)
Team Members: Creative Director: Wonseon Yu
Designer: Yoonhee Jeong