Animated Koopmans Logo Empresapa Sutinchasqan Kaynin by Ruud Winder - Rebrandt is a highly esteemed winner of the very prestigious 2023 A' Design Award Qullqi Premiu in Shuyu Kamay Competition Category.

QullqiShuyu· 2023

Animated Koopmans Logo Empresapa Sutinchasqan Kaynin

by Ruud Winder - Rebrandt

Client: Rebrandt

A' Design Award Qullqi Premiu Winner in Shuyu Category

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Verified Award Winner
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Colors

The Design

About Animated Koopmans Logo Empresapa Sutinchasqan Kaynin

Koopmans nisqaqa Rebrandt nisqata mañarqan imaynatachus ruway atiyninkunata aswan sut'imanta willakunanpaq. "Imprenta wasi" nisqa rimayllañam manaña rikuchinchu imatachus ruwankuta. Kay musuq riqsichikuyqa manan sumaq rikuy diseño similla kanchu, astawanpas estratégico qhatu yanapakuymi kan, chaymi willan achka imaymana ruraykuna quyta atiyninkuta. Ruud Winder, Rebrandt nisqamanta umalliq diseñaq, munarqan organizacionpa kallpasapa llank'ay yuyayninta rikuchikunanta kay diseñokunapi. Kay kuyurikuyqa tupan imprenta empresapa ch'in kayninwan, chiqapmanta chay hatun kayninta kallpachanapaq karqan.

The Recognition

About the A' Design Award Qullqi Premiu

Animated Koopmans Logo Empresapa Sutinchasqan Kaynin A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Animated Koopmans Logo Empresapa Sutinchasqan Kaynin ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Animated Koopmans Logo Empresapa Sutinchasqan Kaynin achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Koopmans asked the rebranding agency to communicate the breadth of the range more clearly. The word 'print shop' no longer represents what they do. This new ID is therefore not only an aesthetically appealing design language, but also a strategic marketing instrument that communicates the wide range of products they can offer.

The animated logo (see video) is the basic logo of this company. Koopmans uses it everywhere; online, in videos and all kind of presentations.
Tags: Typographic, animated logo, logo system
Design Challenge: The hardest part was getting the typography into a solid balance. After hundreds of versions Rebrandt finaly succeeded.
Research: Company exists more than 70 years, this history needs to be carried by this new design too. With the typography the design is timeless with a small hint to history.
Inspiration: The designer wanted the dynamic working attitude of the organization to be reflected in the designs. The movement contrasts with the supposed stillness of a print company, precisely that breadth had to be emphasized.
Project Duration: From concept to realisation approximately 3 months.
Operation Flow: Logosystem is moving as an abacus, slidely moving from one to the other option. Animation is made by Peter Puntman and online by Kaz van Wel.
Patents: Ruud Winder - Rebrandt 2022
Team Members: Ruud Winder — concept & design
Linda Kaandorp — dtp
Peter Puntman — animation
Kaz van Wel — website + html5 animation
Image Credits: Ruud Winder - Rebrandt 2022