Jonathan Andrade nisqap Evoluwe Marka Riqsichiy Unanchan diseñon

Jonathan Andrade nisqap Evoluwe Marka Riqsichiy Unanchan diseñonqa Shuyu Kamay Atipanakuy T'aqapi 2023 A' Design Award Qullqi Premiu nisqap ancha chaniyuq atipaqninmi.

QullqiShuyu· 2023

Evoluwe Marka Riqsichiy Unanchan

Jonathan Andrade rurasqa

Mañakuq: Evoluwe

Shuyu T'aqapi A' Design Award Qullqi Premiu Atipaq

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Taripasqa Premio Atipaq

#149212 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Evoluwe Marka Riqsichiy Unanchan nisqamanta

Evoluwe nisqaqa huk marka riqsichiy unanchanmi, ruwasqa karqan huk ruwaqkunata yanapaq umalliq empresapaq. Kay unanchaqa E hinaspa W qallariy qillqakunata llamkachin, chaywanmi tukuy hukllachasqa hinaspa mana tukukuq wiñayta rikuchin. Unanchaq siqinqa kimsa geometrico rikchaykunamanta ruwasqam, chaykunataq umalliy ruwaypa kimsa mitankunata riqsichin. Huk tawa kuchuyuq siqiqa (cuadrado) chay ratuta rikuchin, mayqinpichus ruwaqkunapa munayninkuna hamutasqa kanku. Iskay kaq rikchayqa huk muyusqa kuchuyuqmi, chaymi tikrakuypa qallariyninta unanchan. Kimsa kaq rikchaytaq iskay muyusqa kuchuyuqmi, chaymi tukusqa wiñayta rikuchin. Quri chaninchay (proporción áurea) nisqawanmi kay ruway pusarikurqan, chaywanmi unanchaqa digital hinaspa ñitisqa qillqakunapipas kikillanta takyasqa kachkan.

Riqsichiy

A' Design Award Qullqi Premiu nisqamanta

Evoluwe Marka Riqsichiy Unanchan A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Evoluwe Marka Riqsichiy Unanchan ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Evoluwe Marka Riqsichiy Unanchan achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: The Evoluwe branding project was created for a customer service consulting firm, but what sets it apart is that it was developed from inception to completion with active participation from both the company's owner and its clients. This means that the project carries the company's brand purpose and essence right from its initial stages, which turns even more special.
Tupukuna & P'istuy: Width 5 mm x Depth 87 mm x Height 150 mm

The packaging's hexagonal shape was inspired by the logo's geometric design concept. The symbol's creation influenced the package's shape. The printed material features a soft touch matte lamination finish, with 300g matte coated paper.
Etiquetakuna: Experience, Improve, Transformation, Evolution, Evolve, Elevate, Elevate, We Evolve, We Evolve Together, Evolve Together
Ruway Tecnología: To ensure the new brand name aligned with the target audience's expectations, I conducted a survey among the founder's primary clients. Data collection was a crucial step in the validation process. The brand creation process followed the golden ratio methodology, which ensured consistency across digital and physical materials while enhancing the brand's visibility and integrity.
Diseño Sasachakuy: The hardest part was creating the naming. In the process there were some difficulties with other naming options. However, everything was overcome with naming research and collaboration on the project with the owner and her clients. In the end, having a solid name that represented the company in its essence, made my inspiration flow.
T'aqwiy: The company aims to establish itself as a provider of innovative and reliable customer service solutions. The survey aims to gather feedback on the name, including its appeal, memorability, and associations with the brand's mission and values.
To achieve this goal, we conducted an online survey among a sample of 20 individuals. The results showed that the name "Evoluwe" is generally well-received by the participants.
76% of the participants found the name appealing, while 80% of the participants found the name memorable.
The survey results provided valuable insights into the perceptions and associations that the name "Evoluwe" elicits. The most common associations with the name were innovation, growth, and evolution, which align with the brand's mission and values.
Kallpachay: To convey the idea of continuous and collaborative evolution, the symbol design for the consulting firm utilized the company's initials "E" and "W" in a distinctive manner, along with three essential moments that define their consulting process.

The letter "E" signifies evolution, denoting growth, transformation, and development. The inclusion of the word "we" underscores a shared evolution, one in which progress is made together.
Llamk'ay Pacha: The project started in December 2021 in Brazil and finished in April 2022 in Brazil.
Purichiy Puriy: The brand essence portrays an entrepreneurial woman in the consulting industry, a field lacking a passionate professional company in the founder's locality. Evoluwe aims to simplify the process while sparking the curiosity of local businessmen and women about agile methodologies and co-creation. Clients are involved in decision-making and creative processes from the initial contact, becoming key collaborators in their business's evolution.