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Roger That Inspirationlabs Identidad Corporativa by Ruud Winder - Rebrandt

Roger That Inspirationlabs Identidad Corporativa by Ruud Winder - Rebrandt is a highly esteemed winner of the very prestigious 2023 A' Design Award Fierru Premiu in Shuyu Kamay Competition Category.


FierruShuyu· 2023

Roger That Inspirationlabs Identidad Corporativa

by Ruud Winder - Rebrandt

Client: Rebrandt

A' Design Award Fierru Premiu Winner in Shuyu Category

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Verified Award Winner

Verify Award Status for #149319

Colors

The Design

About Roger That Inspirationlabs Identidad Corporativa

Holandapi wayna runakunaq aswan ñawpaq wañuy yuykunqa kikin wañuchiykuymi. Rogier Hulst, diseño equipomanta anchata chaninchasqa llank'aq masi chanta amigupas, ancha wayna kashaspa wañurqan. Mamanmi Roger That nisqata qallarichirqan huk wayna runakunaman yanapananpaq: wasi quyta, uyariyta, coach yanapakuytapas qunanpaq. Wayna diseñador kashaspa, Rogierqa huk sapanchasqa logoyuq karqan. Roger That Rogier Hulst wañuyninmanta paqarimusqanrayku, agenciaq munarqan diseñoqa paypa diseñonmanta hatarimuyninta. Rogier van Hulstpa sapan logonmanta, diseñadorqa huk sistemata ruwarqan, chaymi wayna runakunaq achka llimp'inkunata imaymana kayninkutapas rikuchin.

The Recognition

About the A' Design Award Fierru Premiu

Roger That Inspirationlabs Identidad Corporativa A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Roger That Inspirationlabs Identidad Corporativa sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Roger That Inspirationlabs Identidad Corporativa yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Based on the typical R-logo of Rogier van Hulst, the designer made a block system that represents the multi-colouredness and diversity of the youngsters. Which way are you going? What movement is expected of you? The flexibility of the blocks stands for the freedom of moving, a message to all the (young) people; feel free to move to any direction.
Tags
Rogier van Hulst, branding, Roger That, Inspiratielab
Production Technology
For the corporate identity is printwork made, and also streetart and digital materials.
Design Challenge
To keep the design of Rogier van Hulst alive in this new identity.
Inspiration
Suicide is the number 1 cause of death among young people in the Netherlands. Rogier Hulst, valued colleague and friend of the design team, passed away much too young. His mother founded 'Roger That' to offer other young people the opportunity to receive shelter, a listening ear and coaching. As a young designer, Rogier had a unique logo. Since Roger That originated from the death of Rogier Hulst, the agency wanted the design to stem from his design.
Project Duration
2 months
Patents
2023 Ruud Winder - Rebrandt
Team Members
Ruud Winder - Rebrandt
Image Credits
2023 Ruud Winder - Rebrandt

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