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Intangible Heritage Siq'ikuna Qatinakuy by Zhou Xiaoshu

Intangible Heritage Siq'ikuna Qatinakuy by Zhou Xiaoshu is a highly esteemed winner of the very prestigious 2023 A' Design Award Qullqi Premiu in Shuyu Kamay Competition Category.


QullqiShuyu· 2023

Intangible Heritage Siq'ikuna Qatinakuy

by Zhou Xiaoshu

Client: Northeastern University of China

A' Design Award Qullqi Premiu Winner in Shuyu Category

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The Design

About Intangible Heritage Siq'ikuna Qatinakuy

Intangible Heritage nisqaqa kimsa siq'ikunamanta huk qatinakuymi, Chinapa mana llamkhana kultura saqisqanmanta rimaspa. Kay siq'ikunaqa Pipa arteta, Longquan celadon nisqata, chaymanta Zigong K'anchay Raymita rikuchin. Sapa siq'imi vector diseño programawan ruwasqa kachkan, chaymi ñut'u detallekunaqa hatun imprenta sayaykunapipas ch'uyalla qhipanku. Ñit'isqa raphikunaqa 800 kutimanta 800 milimetrokama tupun. Ñawpa kawsay yachaykunaqa musuq rikch'ay simiman t'ikrasqa kanku, internetpi, ñit'isqa willakuykunapi, librokunapi, chaymanta foto álbumkunapi llamk'achinapaq. Kay ruwaypa munayninqa runakunaman kay ñawpa yachaykunata riqsichiymi.

The Recognition

About the A' Design Award Qullqi Premiu

Intangible Heritage Siq'ikuna Qatinakuy A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Intangible Heritage Siq'ikuna Qatinakuy ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Intangible Heritage Siq'ikuna Qatinakuy achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The theme of this project is Zigong Lantern Festival, Pipa Art and Longquan Celadon. They are valuable intangible cultural heritage of China. Draw three artistic illustrations by computer to creatively show the essence of these cultures. The combination of computer technology and traditional art has the characteristics of creativity, design and application. This set of works is to let the public know more about China's intangible cultural heritage and inherit traditional culture.
Dimensions & Packaging
Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size::1800mm (H) x 800mm (W), 300dpi, RGB.
Tags
Intangible cultural heritage, pipa art, Longquan celadon, Zigong Lantern Festival, illustration, computer painting.
Production Technology
This series of illustrations are drawn by illustrator vector design software. It consists of super-high-level printing technology and manufacturing technology, thus highlighting the visual effect of the poster and showing exquisite and beautiful illustration details.
Design Challenge
The difficulty lies in accurately grasping the essence of three intangible cultural heritages, the proper integration of modern aesthetics and traditional culture, the aesthetic standards of modern audiences and the combination of computer technology and traditional culture.
Research
Intangible cultural heritage is a treasure of the world. Pipa art, Zigong Lantern Festival and Longquan celadon are important representatives of China's intangible cultural heritage. This series of illustrations transforms the unique culture into the power of creative visual design. The researcher investigated three non-legacy techniques and drew a series of non-legacy illustrations using computer vector painting technology. People can better understand China's intangible cultural heritage through network communication and printing.
Inspiration
The combination of intangible cultural heritage and modern design is the source of a series of illustration concepts. On the basis of traditional culture, intangible cultural heritage is transformed into modern design language by computer technology, which is applied to the Internet, print media, books, photo albums, publicity pages and other forms of expression to spread China's excellent traditional culture and display cultural innovation achievements.
Project Duration
Understanding the Intangible Heritage launched in China 2022.
Operation Flow
The key point is to attract the public with elegant visual effects, and the combination of modern aesthetic illustrations and traditional culture attracts the public's aesthetic interest.
Image Credits
Image #1 : Illustration Zhou Xiaoshu&Huo kai, 2022.
Image #2 : Illustration Zhou Xiaoshu, 2022.
Image #3 : Illustration Zhou Xiaoshu, 2022.
Image #4 : Illustration Zhou Xiaoshu, 2022.
Image #5 : Illustration Zhou Xiaoshu, 2022.

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