Doritos W and Y Mikuna Killpanachana by PepsiCo Design and Innovation

Doritos W and Y Mikuna Killpanachana by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award Fierru Premiu in Pisilla Rurasqa Kamay Competition Category.

FierruPisilla Rurasqa· 2023

Doritos W and Y Mikuna Killpanachana

by PepsiCo Design and Innovation

A' Design Award Fierru Premiu Winner in Pisilla Rurasqa Category

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Verified Award Winner

Verify Award Status for #149719

View at A' Design Award Press Release Award Badge

Colors

The Design

About Doritos W and Y Mikuna Killpanachana

Doritos W hinaspa Y nisqa huk kutilla ruwasqa mikuna killpanachana diseñom, Wisin hinaspa Yandel nisqa reggaeton iskay takiqkunapa qhipa kuti purisqankuta yuyarichinanpaq. Kay killpanachanaqa huk aswan hatun rikch'ay identidad sistemapa huk kaqnin, pisi p'unchawllapaq qusqa. Qhipa unanchaqa Puerto Rico bandera puka, yuraq hinaspa anqas llimp'ikunata apan. Iskay takiqkunapa huk yana-yuraq rikch'ay siq'i chawpipi churasqa kachkan, "La Ultima Mision" nisqa tukuy pacha purisqanta willaq qillqawan kuska. K'uchuyuq Doritos unanchaqa killpanapa ñawpaqninpi sut'ita rikhurin.

The Recognition

About the A' Design Award Fierru Premiu

Doritos W and Y Mikuna Killpanachana A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Doritos W and Y Mikuna Killpanachana sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Doritos W and Y Mikuna Killpanachana yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Wherever major cultural events happen, PepsiCo brands can be found making a unique mark. After two decades together, reggaeton duo Wisin & Yandel announced their final tour, and Doritos wanted to play a part in marking this historical moment in the performers’ career. So, the Design Team created a Visual Identity System (VIS) and Limited Time Offer (LTO packaging) to pay tribute to Wisin & Yandel and this milestone musical event.
Inspiration: The Doritos W&Y packaging reflects this pride, as the proud red, white, and blue colors of the Puerto Rican flag adorns the background of the design. A stylized black and white photograph of Wisin & Yandel was centered on the pack, adding a nostalgic touch alongside text promoting "La Última Misión" World Tour. The angular Doritos logo ws prominently featured, adding a bold touch that perfectly matched the vibrant energy of the group's music.

Read the Press Release