Lotus Moon Chinese Baijiu Botella Envoltura by Yingsong Chen

Lotus Moon Chinese Baijiu Botella Envoltura by Yingsong Chen is a highly esteemed winner of the very prestigious 2023 A' Design Award Fierru Premiu in Pilluchina Kamay Competition Category.

FierruPilluchina· 2023

Lotus Moon Chinese Baijiu Botella Envoltura

by Yingsong Chen

Client: Lian Yue Tai Distillery (China) Co., Ltd

A' Design Award Fierru Premiu Winner in Pilluchina Category

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Verified Award Winner

Verify Award Status for #149739

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lotus Moon Chinese Baijiu Botella Envoltura

Lotus Moon Chinese Baijiu nisqaqa huk chinuq trago envolturanpaq diseñom kan. Botellaqa qhawarikuq qumir qespimanta ruwasqa, k'anchayta pasachin, killap k'anchaynintapas rikuchin. Kay diseñoqa huk ñawpaq harawimanta hamun, chaypim huk harawiq sapallan ujyaspa, huk vasota killaman hoqarin. Botellap sikinpi huk runa vasota hoqarishaspa rikurin, qhipanmantataq lliw ujyanapi huk llanthu rikukun. Botellap tapanqa hukmanta servichikuyta atin, sichus munanki, insensiopaq churana hina. Envolturaqa 140 kaq 140 kaq 260 millimetrokunatam tupun.

The Recognition

About the A' Design Award Fierru Premiu

Lotus Moon Chinese Baijiu Botella Envoltura A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Lotus Moon Chinese Baijiu Botella Envoltura sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Lotus Moon Chinese Baijiu Botella Envoltura yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This Baijiu packaging design is full of oriental romantic imagination space and drinking fun.
The translucent frosted green glass bottle reveals the moonlight, bringing consumers into the romantic scene of the poet toasting to the moon under the hazy moonlight. The bottle cap can also be reused, such as the base of incense, so as to enhance the user experience and sense of ritual.
Dimensions & Packaging: 140mmx140mmx260mm
Production Technology: Glass, Environmental cloth, plastic
Inspiration: Inspired by a poem:"To invite the moon I raise my cup.We're three, as my shadow shows up." The poet was drinking alone under the moon in the flowers. Facing the bright moon and the shadow, it seems that 3 people drink together in the illusion.
Just below the bottle is Li Bai raising his cup and inviting the moon to drink. You can see Li Bai's shadow on the back through the transparent wine. Where is the 3rd one? It’s oneself who is drinking! Very oriental sentiment and poetry!
Team Members: Creative Director: Yingsong Chen
Illustrator: Wenbing Cheng, longKun Zou
3D: Wei Hu
Design: Huandi Li, Wenbing Cheng

Read the Press Release