Pepsi Black x Digital Shanghai FW Ujyanapaq Envoltura by PepsiCo Design and Innovation

Pepsi Black x Digital Shanghai FW Ujyanapaq Envoltura by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award Fierru Premiu in Pisilla Rurasqa Kamay Competition Category.

FierruPisilla Rurasqa· 2023

Pepsi Black x Digital Shanghai FW Ujyanapaq Envoltura

by PepsiCo Design and Innovation

A' Design Award Fierru Premiu Winner in Pisilla Rurasqa Category

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Verified Award Winner

Verify Award Status for #149741

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi Black x Digital Shanghai FW Ujyanapaq Envoltura

Pepsi Black x Digital Shanghai FW nisqaqa, huk envoltura ujyanapaq, aslla kutilla ruwasqa, Shanghai Fashion Week nisqapaq. Kay envolturaqa, huñunakuy tema "Musuq Kawsayta Paqarichiy" nisqata rikuchin. Huk sillu, achkha llimphuyuq, Pepsi logo nisqata muyurichin, chaymantataq imagen huk sonqollamanta kicharisqa, pacha-tiempo nisqa hatunyanantapas rikuchinanpaq. Colores paquisqa, pukayuq-pankayuq hinaspa qumiryuq, yana qhipaman churasqa, sinchi, achkha capayuq rikchayta ruwanankupaq. Imágenes kicharisqa, huk hukwan tupasqa, huk "digital glitch" nisqata rikuchin, imaynatachus imaginario nisqawan realidad nisqa tupanku chayta willakuspa.

The Recognition

About the A' Design Award Fierru Premiu

Pepsi Black x Digital Shanghai FW Ujyanapaq Envoltura A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Pepsi Black x Digital Shanghai FW Ujyanapaq Envoltura sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Pepsi Black x Digital Shanghai FW Ujyanapaq Envoltura yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This year, the Design Team wanted to visually capture the valuable role technology plays in our lives. Technology transforms the way we communicate and has the ability to enhance the natural reality we live in. In these designs, we explored the specific impact of technology on the world of fashion, retail, and innovation, and embraced the unlimited possibilities for the future.
Design Challenge: With the limited-edition packaging visuals reflecting the theme ‘Originate New Nature,’ we wanted consumers to feel a sense of extension of time and space. We paired the logo with experimental illustrations and a natural color palette of pink and green against the Pepsi Black background for a bold, multi-layered look. A colorful ring surrounds the signature Pepsi logo, with the graphic stretched in a single, futuristic direction. On pack, deconstructed color blocks were paired together to represent the beauty of breaking boundaries and the reorganization of information. We also stretched the overlapping green and pink graphics to create a feeling of a digital glitch, and the merging of virtual and reality.
Inspiration: For eight years now, Pepsi has been a proud strategic partner at Shanghai Fashion Week (SHFW), and the Design Team has played a crucial role in celebrating the latest innovations in fashion. Inspired by the SHFW Spring/Summer 2023 theme of ‘Originate New Nature’, Pepsi Black launched fashion-forward limited-edition packaging and an engaging, on-site virtual experience video.

Read the Press Release