Rockstar Spotlight Studios Purimuq Takiy Grabana Wasi by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award Qullqi Premiu in Willachiy Kamay Competition Category.
QullqiWillachiy· 2023
Rockstar Spotlight Studios Purimuq Takiy Grabana Wasi
by PepsiCo Design and Innovation
A' Design Award Qullqi Premiu Winner in Willachiy Category
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- Verified Award Winner
- Verify Award Status for #149747
The Design
About Rockstar Spotlight Studios Purimuq Takiy Grabana Wasi
Rockstar Spotlight Studios nisqaqa huk purimuq takiy grabana wasi kachkan, chayqa Venice Beach, California llaqtapi tiyaqkunapaq hinaspa watukamuqkunapaq huk marka experiencia hina ruwasqa karqan. Kay churasqapiqa Unplugged Mood Booth nisqa kachkan, hinaspa musuq Rockstar Unplugged miskikunata runakunaman riqsichinapaq qhawachisqa karqan. Kay estudioqa lluqsimuq artistakunaman, pukllaqkunaman hinaspa huk kamaqkunamanpas huk grabanapaq, yuyaykunata masintin rimanakunapaq hinaspa inspiracionta tarinapaq kitita quykun. Rockstar markapa riqsisqa kayninqa kimsa dimensionniyuq ukhu wasiman tikrasqa kachkan, markapa formankunawan, llimpinkunawan hinaspa tukuchiyninkunawan acustico espuma panelkunaman, k'anchaykunaman, tapizkunaman hinaspa lluqsichisqa logo panelkunaman churasqa.
The Recognition
About the A' Design Award Qullqi Premiu
Rockstar Spotlight Studios Purimuq Takiy Grabana Wasi A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Rockstar Spotlight Studios Purimuq Takiy Grabana Wasi ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Rockstar Spotlight Studios Purimuq Takiy Grabana Wasi achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As a part of The Big Game weekend, Rockstar® unveiled a new brand experience, the Rockstar Spotlight Studios and the Unplugged Mood Booth, to wow locals and fans visiting Venice Beach, CA and introduce them to the new Rockstar Unplugged® flavors. The Brand Experience Design Team collaborated with the PepsiCo Music & Culture Team to create a state-of-the-art mobile recording studio, a place that spotlights hustlers, emerging artists, and gamers to create, exchange and inspire.
- Inspiration
- The Design team designed and developed every detail of the Rockstar Spotlight Studios and Unplugged Mood Booth Structure, from top to bottom. To create the Rockstar Truck, we translated the new iconic Rockstar brand identity into an elegant 3D exploration that embeds the brand shapes, colors, and finishes into the recording truck elements themselves, such as acoustic foam panels, fixtures, upholstery, and extruded logo panels.
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