Zhenjiu Zhencang Chinese Baijiu Tragu Upyanapaq Empaque by Ying Song Brand Design Shenzhen Co., Ltd is a highly esteemed winner of the very prestigious 2023 A' Design Award Qullqi Premiu in Pilluchina Kamay Competition Category.

QullqiPilluchina· 2023

Zhenjiu Zhencang Chinese Baijiu Tragu Upyanapaq Empaque

by Ying Song Brand Design Shenzhen Co., Ltd

Client: Kweichow Zhenjiu Chanpinzhongxin

A' Design Award Qullqi Premiu Winner in Pilluchina Category

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Verified Award Winner
Verify Award Status for #149755

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhenjiu Zhencang Chinese Baijiu Tragu Upyanapaq Empaque

Zhenjiu Zhencang nisqaqa huk empaque hinaspa qhawachina churana kaqmi, China baijiu tragu upyanapaq. Botellakunaqa huk bandeja patapi samanku, chay bandejaqa perla ch'uru hina rikch'ayniyuqmi, The Birth of Venus nisqa pinturamanta hamuq yuyaywan ruwasqa. Llapan rikch'ayninqa huk vela wamp'u qucha qhullukunapi puriqta yuyarichin. Cristal tiyanapiqa ñawpa tragu ruwana wasi llaqllasqa kachkan, LED k'anchaywan k'anchachisqa, chaymi ruwaqpa unay kawsayninta rikuchin. Metal, k'ullu, PMMA hinaspa plastico nisqakuna hukllawasqa kanku huk waqaychana valorniyuq kaqta ruwanapaq. Perla yuyayqa marcapa hatun kaynin chanin kaynin yuyayninta rikuchin, imaraykuchus tragu puqusqan hinaspa perla wiñasqanpas iskayninmi allillamanta ruwakuq puriykuna kanku.

The Recognition

About the A' Design Award Qullqi Premiu

Zhenjiu Zhencang Chinese Baijiu Tragu Upyanapaq Empaque A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Zhenjiu Zhencang Chinese Baijiu Tragu Upyanapaq Empaque ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Zhenjiu Zhencang Chinese Baijiu Tragu Upyanapaq Empaque achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design and the different materials presented are extremely visually appealing ,topical and collectible. The overall shape also resembles a sailboat riding the wind and waves.
The bottles are displayed on a pearl shell-shaped bottom tray, like the "Birth of Venus" by Italian painter Sandro Botticelli. Let western consumers also feel the noble and beautiful products.
The crystal base is carved with an ancient winery (LED light shows the long history of the enterprise)
Dimensions & Packaging: 520mmx250mmx370mm
Production Technology: Metal, wood, PMMA, LED light, plastic
Inspiration: Pearl is used to reflect the brand culture of "Zhenjiu" and interpret the meaning of "treasure among liquors".
Pearl symbolizes "nobility" and "preciousness". The process of making wine and the process of forming pearls are both "the art of time", which are highly compatible with the culture they convey. So, we conveyed the brand culture of Zhenjiu through the shells and pearls: precious, scarce and high-end. It also allows consumers to better understand the brand culture of the product.
Team Members: Creative Director: Yingsong Chen
Design: Gang Wang, Nian Li, Wenbing Cheng
3D: Huandi Li, Wei Hu

Read the Press Release