Nu Us Supplement Rikuchiy Kausay by Salvita Bingelyte

Nu Us Supplement Rikuchiy Kausay by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2023 A' Design Award Fierru Premiu in Shuyu Kamay Competition Category.

FierruShuyu· 2023

Nu Us Supplement Rikuchiy Kausay

by Salvita Bingelyte

Client: Salvita Design

A' Design Award Fierru Premiu Winner in Shuyu Category

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Verified Award Winner

Verify Award Status for #150619

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Nu Us Supplement Rikuchiy Kausay

Nu Us nisqaqa huk vitamina qullanapaq marka rikuchiynin kan. Logotipoqa tawa hatun qillqakunata huk sunqu kaq rikchayman tantachin. Qillqakunaqa huk llapan kikin, patalla rakhu qillqa rikchaywan, ancha kuchuyuq hinaspa kikin karuwan llamk'an, chaymi marka sut'ita hinaspa facilta qhawarikunapaq kachkan. Kay qullanaqa p'unchaw hinaspa tuta kapsulakunapi rantikun. Tutamanta kapsulakunaqa yuraq mat'ipi churasqa kachkan, tuta kapsulakunataq yana mat'ipi churasqa kan. Sut'i inti hinaspa killa rikchaykuna, q'illu sumaq ch'aqwaywan, kay iskaynin ima kasqanta rikuchin. Kay ancha pisi diseñoqa etiquetakunapi, negocio tarjetakunapi hinaspa rantina wayaqakunapi churasqa kachkan.

The Recognition

About the A' Design Award Fierru Premiu

Nu Us Supplement Rikuchiy Kausay A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Nu Us Supplement Rikuchiy Kausay sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Nu Us Supplement Rikuchiy Kausay yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logotype seamlessly blends four bold upper case letters into a cohesive image. Created using a sleek and elegant font, this logo is at once modern and timeless, conveying a sense of professionalism, sophistication, and strength. Thin strokes and sharp edges convey a sense of precision and attention to detail, while the even spacing and consistent thickness of the strokes ensure that the logo is easy to read and visually appealing.
Dimensions & Packaging: Label is Width 163 mm x Height 60 mm, Business card: 55 mm x 91 mm, Shopping bag: 320 mm x 172 mm x 260 mm
Tags: Supplement, immunity, logotype, visual identity, brand identity, graphic design, branding, Salvita Bingelyte, Salvita Design, Lithuania
Production Technology: Screen printing
Design Challenge: The name was chosen for its simple words. Nu Us is pronounced as new us, therefore the meaning of the name is to feel new again. The primary objective was to develop a product that could induce a sense of tranquility, rather than adding more chaos to an already stressful life. Therefore, the design was opted for a minimalistic approach that would not overload the consumers with too many visual elements. Although this was challenging, it succeeded in creating a clean and simple design that stands out.
Research: Nowadays, it is crucial to have a design that is straightforward and uncomplicated. The brand has opted for a minimalistic approach, using basic fonts and limited colors that create a relaxed and uncomplicated vibe. Despite the simplicity, the design effectively distinguishes between the day and night capsules, ensuring clarity, functionality and quality.
Inspiration: Design studio developed the brand design, packaging and visuals for Nu Us vitamin supplements. As a result of the stress and anxiety caused by recent years, consumers are searching for ways to boost their immune system and improve their health. These supplements consist of two day and night pills that provide a balanced daily dose and maximum vitamin absorption, supporting immunity twenty four hours.
Project Duration: Started in August 2022 and finished February 2023 in Vilnius, Lithuania.
Operation Flow: The morning capsules are contained in a white bottle, whereas the night capsules are placed in a black bottle. The packaging has been designed in a simple yet elegant manner using the colors black and white to reflect the highest quality. Additionally, to make the design more appealing, these designs use simple sun and moon shapes in bright yellow to catch the eye. Yellow shines with optimism, happiness and has the ability to infuse energy, and evoke positive emotions.