Fierru Shuyu · 2023
Ranger Rikch'aq Identidad
by Zhang Weiwei
- A' Design Award Fierru Premiu 2023 in Shuyu
- CLIENT: Yunnan Tech & Besiness University
- Estimated Number of Design Views: 12,000
- Verification code F178DE9130 · Verify this award
Colors
About Ranger Rikch'aq Identidad
Ranger nisqaqa huk hotel-paq ruwasqa rikch'aq identidad, wayna purikuqkunapaq servichikuq. Kay identidadqa sapa hamuqta huk "ranger" nisqawan tupachin, fantasía willakuykunamanta rikuchisqa runa. Ranger p'acha uyachaqa (mask) hatun kaq ruway elemento hina churasqa kachkan, chaymantataq ranger llamk'anakuna señalkunaq huk qatisqan lluqsimun. Kay señalkunaqa oficinapaq hinaspa hotelpaq imaymana kaqkunapi churasqa kachkan, ley suyu tupuykunapi, chaynallataq hamuqkunata huñunakuyta invitaq kaqkunapipas apaykachasqa kachkan. Logo-qa laser foil estampaywan imprimisqa kachkan, chayrayku uyanqa huk kaq huk lawmanta qhawaspaqa hukniraq k'anchayta rikuchin, tupuykunapi kuska mana kaqllachu.
About the A' Design Award Fierru Premiu
Ranger Rikch'aq Identidad A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Ranger Rikch'aq Identidad sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Ranger Rikch'aq Identidad yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.
Press Kit
- Unique Properties
- Different hotels have different positioning groups, Ranger Hotel is mainly aimed at young tourists, through simple design to create a light luxury fashion social hotel.
- Dimensions & Packaging
- This VI design is mainly used in office supplies and hotel supplies, and is made according to regular sizes.
- Tags
- Ranger, Hotel, Visual Identity, Young man, Traveller
- Production Technology
- The product mainly adopts laser hot stamping process.
- Design Challenge
- The most challenging part of the design was how to use symbols to give visitors from both the East and the West a common understanding of the Ranger.
- Research
- Ranger Hotel is an international hotel, and the difficulty of the project is that there are many differences between the Chinese "Xia" and the Western "Xia", or even completely different. As a Chinese designer, how to recognize and understand the essence of Western "chivalry" in this project is particularly important. Through reading a large number of literature and books, as well as searching for clues of "Xia" from a large number of movies, and expressing it through symbolic, visual, and intuitive forms, and finally using the method of character equipment deconstruction to achieve this visual system.
- Inspiration
- The design compares visitors to "rangers." In fantasy stories, practitioners are basically elves. The visual system uses the Ranger Mask as the creative element to extend a series of Ranger equipment symbols, the purpose of which is to create derivatives from these symbols to allow visitors to interact, so that every traveler can experience the Ranger.
- Project Duration
- The project started in May 2022 in Kunming and finished in July 2022 in Kunming
- Operation Flow
- The logo of the Ranger Hotel is printed using laser foil stamping technology, and the logo reflects the unpredictable luster from different angles, making it more mysterious.
