Zhejiang Gongshang University nisqap Taishun City Marka Rikch'ay diseñon

Zhejiang Gongshang University nisqap Taishun City Marka Rikch'ay diseñonqa Shuyu Kamay Atipanakuy T'aqapi 2025 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.

BurunsiShuyu· 2025

Taishun City Marka Rikch'ay

Zhejiang Gongshang University rurasqa

Mañakuq: Taishun County People's Government

Shuyu T'aqapi A' Design Award Burunsi Premiu Atipaq

14,578

Taripasqa Premio Atipaq

#152814 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Taishun City Marka Rikch'ay nisqamanta

Taishun Llaqta nisqaqa huk llaqtapaq ruwasqa marka rikch'aymi kan. Kay unancha siq'ikunamanta ruwasqa kachkan, llaqtapa sutinta rikch'achispa, hukniraq hamut'ayniyuq hinallataq pisi siq'iyuq unanchata ruwaspa. Unancha ukhupi yuraq kikin p'ampaqa kicharisqa kaqhina qhawarisqa kan, maypichus askha llaqtapa rikuchikuyninkuna rikuchikuyta atinku. Kay unanchataqa siq'ikunata, rikch'aykunata hukmanyachispa allinta t'ikrayta atisunchik, chaymi askha kaqkunapipas sut'illa rikukun. Vector nisqa rikch'aykunawan kay unanchaqa imaymana hatun sayaymanpas t'ikrachikuyta atin, huch'uy tarjeta negocio nisqamanta pacha hatun karrutera qhawana willakuykama. Marka ñiqi qillqasqa qillqakunapaq imprentapiqa allpaman kutipuq, mikhuchikuq materialkunatam llamk'achinku.

Riqsichiy

A' Design Award Burunsi Premiu nisqamanta

Taishun City Marka Rikch'ay A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Taishun City Marka Rikch'ay sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Taishun City Marka Rikch'ay mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: This project means to design the local urban brand image. Firstly, the government hopes for a design that can highlight the city's name. Additionally, to meet diverse needs, the brand logo should be able to demonstrate variations through lines and also strengthen recognition through spatial representation. The whitespace within the logo can showcase various urban visual symbols, and it also signifies the infinite possibilities of the logo, providing ample room for development.
Tupukuna & P'istuy: Logo graphics: Designed based on vector file formats such as AI, EPS, SVG, etc., to ensure unlimited scaling without blur (suitable for full-size applications from business cards to outdoor advertising).
Color mode: Define CMYK (for printing), RGB (for digital screens), and Pantone spot colors (for high-end printing) at the same time to ensure color consistency across media.
Multi-version design: main logo, simplified version (monochrome/wireframe), inverted version (for dark background adaptation).
Etiquetakuna: Culture, innovation, sustainability, inclusiveness,City Brand
Ruway Tecnología: Brand materials: Priority is given to the use of biodegradable and recyclable materials (e.g. FSC certified paper, plant-based plastics), in line with the ‘4R+1D’ principle of green packaging (reduction, reuse, recycling, regeneration and degradation); surface treatment technologies such as matte film, hot stamping and local UV are applied to enhance the visual texture of the brand logo.
Diseño Sasachakuy: City branding often requires systematic thinking in design to help the city gain public recognition in brand promotion. This solution also has excellent scalability in design, leaving ample room for future applications in various aspects. In the realm of digital media, the logo's lines can be used to connect Taishun's local archways and ancient buildings, forming dynamic graphics that resonate well with the city's impression.
T'aqwiy: From the beginning of the design process, this solution aims to integrate the multi-level symbolic meanings of Taishun city (such as the characters representing the city, the bridge representing the culture, and the lines representing connection) in an organic and modern minimalist way. In today's China, where young people's aesthetics are becoming increasingly modern and open-minded, a modern and minimalist approach is an important means to captivate them.
Kallpachay: In the Taoist culture, the empty space must be left to fulfill its purpose of holding things. In terms of design, it achieves balance between the tangible and intangible elements. the tangible part highlights the city's unique identity, while the intangible part showcases the diverse characteristics of the city. Using taishun to create an open and versatile tangible part. The whitespace becomes intangible part, transforming into a new space for showcasing the diverse characteristics.
Llamk'ay Pacha: The project started its design phase in July 2022 and was completed in December 2022. It was officially launched in February 2023.
Purichiy Puriy: In the field of urban brand image design, many cities face difficulties in choosing design elements due to their historical and cultural heritage. There are very few graphics that are as flexible as ours. This logo the diverse needs of urban development and application. It transformed using different lines and shapes to enhance recognition. The internal white space also provides room for showcasing visual symbols of the city, which implies high development potential of this city.
Huñu Runakuna: Designer: Kan Zhao
Siq'i Hayñikuna: Designer: Zhao Kan