Cansu Dagbagli Ferreira nisqap Ecohiny Marca ruwana diseñon

Cansu Dagbagli Ferreira nisqap Ecohiny Marca ruwana diseñonqa Shuyu Kamay Atipanakuy T'aqapi 2024 A' Design Award Qullqi Premiu nisqap ancha chaniyuq atipaqninmi.

QullqiShuyu· 2024

Ecohiny Marca ruwana

Cansu Dagbagli Ferreira rurasqa

Mañakuq: Cansu Dagbagli Ferreira

Shuyu T'aqapi A' Design Award Qullqi Premiu Atipaq

106,368

Taripasqa Premio Atipaq

#152882 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Ecohiny Marca ruwana nisqamanta

¿Imaynatataq papel higienicopa markanqa kusikuyniyuq, aswan sumaqpas kanman? EcoHiny 100% tukuyninpi kawsaypi wiñaq takumanta rurasqa, FSC certificasqa, pachamamapaqpas astawanpas allin. Marcapa rikch'aynimqa duraznom, llimpinkunapas qillqa rikch'aynimpas kusikuyniyuq, kawsaypi kaq chaymanta llamp'u kayninta rikuchin. Munasqanchikqa marcata huk qhatupi kaqkunamanta sapanchasqa llimpi churaspa t'aqay karqan. Ukhu qumir-anqas llimpi duraznowan kuska, pukllaq sonqota qun, pachamamawan allin kawsayta wiñaypaq allin kaytapas rikuchispa. Kay ruwaykunam rantiq runakunawan chaylla rimanakun, marcawan rantiqkunawan ch'aqrusqa tinkuyta paqarichispa.

Riqsichiy

A' Design Award Qullqi Premiu nisqamanta

Ecohiny Marca ruwana A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Ecohiny Marca ruwana ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Ecohiny Marca ruwana achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: ecoHiny is a newly launched brand of bathroom products made from 100% organic bamboo, FSC certified and soft as a feather. The brand personality is intended to be young, playful and bold. Design conveys eco-friendliness in a unique way. Branding features unique color combination and minimal approach. The product name and features are displayed prominently and in large font size on the packaging, as the product is displayed and sold on online e-commerce platforms.
Tupukuna & P'istuy: 3 sizes for shipping box was designed: 12 pack, 24 pack and 36 pack. Wrap dimensions are R11 x H11
Etiquetakuna: bathroom, toilet paper, packaging, bamboo, sustainable, eco friendly, packaging design
Ruway Tecnología: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then physical items such as toilet paper wraps and the shipping box were produced by 4 color printing technique.
Diseño Sasachakuy: The challenge was being able to produce the same color for the toilet paper wraps and the shipping box. Even though a propriate Pantone color was chosen, the fact that the wraps and the box has different materials resulted in different printed colors. We had to make adjustment in the trial print phase, to make sure the colors matched.
T'aqwiy: A thorough competitor research was done online and offline. During the research phase we realized that all bamboo toilet paper brands use the same tone of bright green. Our aim was to differentiate the brand from others on the market by using a unique color palette.
Kallpachay: We created the brand direction inspired by the quirky name of the brand. The brand symbol is chosen as a peach, while the choice of colors creates a fun and playful personality for the brand. Deep blueish green hue, paired with peach, also conveys a sense of eco-friendliness and sustainability. As a typeface, a modern sans-serif font was chosen to convey a sense of simplicity and approachability. The font is legible and easy to read, making it ideal for product packaging and web design.
Llamk'ay Pacha: Project started in April 2022 and finished in April 2023. The products were launched in May 2023
Purichiy Puriy: Bamboo toilet paper is a tree free product. It's septic free, soft and strong. The differentiation points from the competitors are being 350 sheet, elemental chlorine free and having a 100% recyclable packaging.