Politikwerft Designagentur nisqap CDU Hamburg Ñawpaq Ruway: Marka Rikchay diseñon

Politikwerft Designagentur nisqap CDU Hamburg Ñawpaq Ruway: Marka Rikchay diseñonqa Shuyu Kamay Atipanakuy T'aqapi 2024 A' Design Award Fierru Premiu nisqap ancha chaniyuq atipaqninmi.

FierruShuyu· 2024

CDU Hamburg Ñawpaq Ruway: Marka Rikchay

Politikwerft Designagentur rurasqa

Mañakuq: CDU Hamburg

Shuyu T'aqapi A' Design Award Fierru Premiu Atipaq

15,013

Taripasqa Premio Atipaq

#153650 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

CDU Hamburg Ñawpaq Ruway: Marka Rikchay nisqamanta

Qillqasqa Simikuna: CDU Hamburg nisqaqa huk marka rikchaymi, Alemania llaqtapi, Hamburg suyupi kaq huk political partidupaq ruwasqa. Kay rikchayqa modular ruwaymanmi sayarin, chaymi print nisqa qillqasqapipas hinallataq digital medios nisqapipas huk kaqlla rikch'aq rimay-simita apachin. Simi hinaspa rikchay unanchaqa CDU hukllawasqa qillqakunata Hamburg unanchawan huñunchin, kaymi huk kastillu kimsa torreyuq iskay qhoyllurniyuqmi, huk yana anqas muyu apachiq uranpi. Rikchay unanchaqa sapallanmantapas apaykachasqam, apachiq uranqa rikchaykunawan hinaspa llimp'ikunawan hunt'achisqa kayta atin. Llapan organización unidadkunapaqmi responsive websites nisqakunata ruwarqanku.

Riqsichiy

A' Design Award Fierru Premiu nisqamanta

CDU Hamburg Ñawpaq Ruway: Marka Rikchay A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. CDU Hamburg Ñawpaq Ruway: Marka Rikchay sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta CDU Hamburg Ñawpaq Ruway: Marka Rikchay yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Development of a new visual identity for the German Party CDU Hamburg. The brand relaunch has given the party a new image. It's fresh, open and communicative instead of monotonous, outdated and expressionless. The relaunch affected the entire identity: uniform visual language, responsive websites for all organizational units and contemporary design elements. In this way, the bond with the Free and Hanseatic City of Hamburg and its citizens should be better emphasized.
Tupukuna & P'istuy: The size of the brand logo is not uniformly stipulated, and the size can be set by itself according to the actual media.
Etiquetakuna: Graphics, Illustration, Visual Communication Design, Brand Design
Ruway Tecnología: The word and figurative mark of the Hamburg CDU, commonly known as the logo, consists of the word mark CDU and the figurative mark Hamburg symbol.
The elements combine with the figurative mark on a dark blue circular carrier surface to form the word-figurative mark.
The Hamburg symbol shows a castle with 3 towers. The middle tower should symbolize the medieval Mariendom, the two stars on the outer towers, so-called Mariensterne, after St. Mary, the patron saint of the city in the Middle Ages.
The figurative mark is also used on its own. The logo can be individually filled with images and colors as a design element.
Diseño Sasachakuy: The client wanted to express too much content, but often too much information will disturb the key information. Finally, we persuaded the party representatives to mainly use abstract shield to express the protection attribute of their brand image.
T'aqwiy: We researched the background of the party, the nature of the city society, the scope of the party's main topics, and the culture of the party, which we integrated into the brand image.
Kallpachay: The dynamic and modular new brand identity for the CDU Hamburg now gives the party a new image - fresh, open and communicative instead of monotonous, outdated and expressionless. The aim is: How do we shape a modern, social, bourgeois party of the future? The party must speak about tomorrow from today and not from today about yesterday. The new design aroused curiosity and once again presented the party as a cohesive entity that can stand for a modern and liberal city party.
Llamk'ay Pacha: The project started in April 2022 in Hamburg and finished June 2023.
Purichiy Puriy: The relaunched brand identity lets people see its party attributes immediately, so that playing a very good brand communication effect.