Hunguest Hotels Marca Kaqnin by Eszter Laki and Reka Imre

Hunguest Hotels Marca Kaqnin by Eszter Laki and Reka Imre is a highly esteemed winner of the very prestigious 2024 A' Design Award Burunsi Premiu in Shuyu Kamay Competition Category.

BurunsiShuyu· 2024

Hunguest Hotels Marca Kaqnin

by Eszter Laki and Reka Imre

Client: Studio NUR

A' Design Award Burunsi Premiu Winner in Shuyu Category

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Verified Award Winner
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Colors

The Design

About Hunguest Hotels Marca Kaqnin

Hunguest Hotels nisqaqa huk Hungría llaqtapi hotelkunapa huñunakuyninpaq ruwasqa marca kaqnin kan. Kay kaqninqa allin ruwasqa kayta hinallataq mana tikrakuq kayta rikuchin. Ruwayqa ñawpaq logo-ta hinallataq tukuy rikuy elementokunata hoteles señalizacionmanta qillqasqa materialkunakama hukmanta ruwayta tupaykachin. Achka hotelkunaqa spa hinallataq allin kawsay wasikunawan tupasqa kanku, chayrayku diseñoqa yakuwan tupaykuyta rikuchin. Logo-qa huk hatun H letra, yaku unuchakunamanta ruwasqa, hinallataq marca-pa kaq llimp'inqa anqas kan. Letterpress imprentata, qara embossasqa menú qhatakunata, hinallataq k'iru señalización engravasqata apaykachikurqa.

The Recognition

About the A' Design Award Burunsi Premiu

Hunguest Hotels Marca Kaqnin A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Hunguest Hotels Marca Kaqnin sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Hunguest Hotels Marca Kaqnin mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Through their new brand design, Hunguest wanted to communicate their commitment to quality and consistency. Creating this new identity involved redesigning the existing Hunguest logo as well as all the visual aspects, from the hotel signages to the printed materials. Since many of the Hunguest hotels are connected with spa and wellness centers, it was important to show the connection with water: the logo is a capital H made up of drops of water, and the main brand color is blue.
Tags: hotel branding, wellness and spa, letterpress, Hungary
Production Technology: To express the Hunguest commitment to quality and taste, we had the opportunity to use high quality print techniques, such as letterpress printing on the businesscards and door hangers, embossed leather menu covers, and engraved wooden signages. These natural elements and textures further emphasized the brand's history, traditions, and connection to nature.
Inspiration: We were asked to create a new identity for Hunguest Hotels, a leading Hungarian hotel brand. It’s a huge honor for us to work on such a significant project for a well-known and respected brand that has hotels all over the country. With Hunguest's wide reach we knew that every little detail of the design would be experienced by many people.
Project Duration: The project started in 2020 in Hungary and finished in 2023.
Team Members: Eszter Laki, Réka Imre
Image Credits: photographs by András Zoltai and Zoltán Gali

Read the Press Release