Yating Liu nisqap Unicorn Rebrand Qhaway Kikin Kay diseñon

Yating Liu nisqap Unicorn Rebrand Qhaway Kikin Kay diseñonqa Shuyu Kamay Atipanakuy T'aqapi 2024 A' Design Award Fierru Premiu nisqap ancha chaniyuq atipaqninmi.

FierruShuyu· 2024

Unicorn Rebrand Qhaway Kikin Kay

Yating Liu rurasqa

Mañakuq: Yating Liu

Shuyu T'aqapi A' Design Award Fierru Premiu Atipaq

11,564

Taripasqa Premio Atipaq

#154412 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Unicorn Rebrand Qhaway Kikin Kay nisqamanta

Ruray kamayuq Yating Liu huk Nueva York Mejiko mikuy karru markasinta musuqyachirqa huk prueba llankaypi. Kay rurayqa kallpasapa llinphikunawan chaymanta insigniakunawan wayna yachakuqkunaman apaykachan. Logopi "Uni" nisqaqa universidadta rikuchin, "Corn" nisqataq tacosta rikuchin. Unicornio temaqa, wayna runakunapaq ancha munasqa kasqanrayku, marcaq sapa simana musuq mallisapakunata rikuchiyninta allinta tupachin. Marcaqa kamachisqallawan Español simi kamachiykunata qatispa elementokunas hukllachin. Menu mikhuykunapipas universidad tupaq simikunata churakun, huklla qhaway sistemata hatarichispa marcaq ukun kayninwan watakusqa kananpaq.

Riqsichiy

A' Design Award Fierru Premiu nisqamanta

Unicorn Rebrand Qhaway Kikin Kay A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Unicorn Rebrand Qhaway Kikin Kay sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Unicorn Rebrand Qhaway Kikin Kay yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: "Unicorn" has a dual meaning: it signifies the mythical animal "Unicorn", aligning with the brand's weekly flavor launches, and it can be dissected into "Uni" and "CORN," representing "university" (as the food truck targets college students near universities) and "the taco". The exclamation mark at the end of the logo mirrors the third letter "i," a distinctive punctuation mark in Spanish.
Tupukuna & P'istuy: Loyalty card 90mm x 54mm
Etiquetakuna: Logo, visual identity, branding, corporate identity, graphic design, food identity, New York
Ruway Tecnología: The logo is easily applied to stationery, packaging and menu designs, and other various applications including loyalty card, balloon, badges, taco truck graphic, apron and tape designs.
Diseño Sasachakuy: This brand design challenge is how to make every element in the design closely connected to the brand's core, ultimately forming a cohesive and unified visual system. Like the logo design which skillfully incorporates various pieces of information, such as the brand's origin, product characteristics, and target audience, into a simple graphic without losing uniqueness and detail.
T'aqwiy: The overall logo takes a semi-circular shape, cleverly mirroring the appearance of Taco corn tortillas. The letters "i" in "UNi" in the name, along with the exclamation mark at the end, form a mirrored pattern, adhering to the rules of Spanish grammar.
Kallpachay: This is a rebranding project for Unicorn Taco, a New York-based taco brand specializing in Mexican food. The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience.
Llamk'ay Pacha: The project started in July 2021 and finished in September 2021 in Beijing, China.
Purichiy Puriy: The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience. Additionally, each product name in the menu design cleverly incorporates words closely related to college life, such as "all-nighter," "group project," "brainstorm," and more, ensuring that every element in the design is closely connected to the brand's core, ultimately forming a cohesive and unified visual system.